‘Dark Lord’ Apple: Partners are too afraid to mention their names, create their own immutable, immutable ‘laws of the jungle’ in the technology world

Tram Ho

The smartphone company dominates the US market – this is a familiar name worth billions of dollars that manufacturers of high-tech components have always considered as potential and important customers. However, who this “boss” guest is, the companies do not say, or rather, do not dare to say.

Not directly calling the name, but everyone understands implicitly that “we are referring to Apple”. In Asia, this giant is often called “fruit company” or “Fuji” – expensive precious apples grown in Japan. It is sometimes referred to as a “$3 trillion company,” though that number is no longer true, in terms of market capitalization. In addition, Apple is also labeled “respectable partner from North America” ​​or simply, as “great company A”.

The document released by O-Film, a corporation specializing in manufacturing camera modules for smartphones, said that the company lost $ 426 million in 2021. One of the main reasons is said to be “discontinuing cooperation with the location” foreigner”. The mysterious identity was not revealed by the O-Film representative.

'Chúa tể hắc ám' Apple: Đối tác sợ tới mức không dám nhắc tên, tự tạo ra 'luật rừng' bất di, bất dịch trong giới công nghệ - Ảnh 1.

Contrary to the character “dark lord” Voldemort in the Harry Potter series, the unnamed company A does not appear next to the large snake full of curses, but the influence is said to be no less. The reason is because Apple can bring, it can also take away contracts worth hundreds of millions of dollars.

Partners always avoid mentioning Apple when speaking to the press. They are afraid of revealing confidential information and having their contracts terminated like GT Advanced Technologies. The company that provided sapphire screen protectors for this smartphone in 2014 accidentally mentioned Apple’s name, then was sued for revealing the confidentiality agreement. GT Advanced Technologies had to pay up to 50 million USD for each violation.

In a June 2020 financial report by chip maker Broadcom, an unnamed analyst said that ” the growth momentum of a major technology company will slow down “. Broadcom CEO Hock E. Tan immediately understood the problem. He knows who the other big corporation is, because Broadcom is supplying chips to ” North America’s leading smartphone maker “.

Samsung, a formidable competitor of the ” fruit technology company “, also did not dare to directly mention Apple’s name. Most Samsung employees just call Apple LO (Lovely Opponent), while conversely, Apple employees can simply call Samsung… Samsung.

'Chúa tể hắc ám' Apple: Đối tác sợ tới mức không dám nhắc tên, tự tạo ra 'luật rừng' bất di, bất dịch trong giới công nghệ - Ảnh 2.

Apple is considered the ‘dark lord’ of Silicon Valley, even mentioning the name has become a taboo

Even Foxconn, the main supplier and manufacturer of components for Apple, also has to avoid making taboo mistakes. In its 860-page annual report, the corporation only dared to mention a partner once. “Company A” is at the top of the list of important customers, simply because the list is arranged in alphabetical order.

TSMC, a Taiwanese (China) semiconductor manufacturing company, previously only mentioned Apple twice in its annual report, as a bond issuer for TSMC, not a customer. When asked about this issue, TSMC’s representative avoided mentioning the brand name: ” One of the important factors that helps build customer trust is to protect their confidential information “.

Apple isn’t the only company that considers name mentions taboo. According to some sources from the supply chain, there are about 200 big companies in the technology field like Apple.

For example, in an interview with the press, O-Film said it was no longer in a partnership with the Chinese company “H” because it was facing some difficulties. It is not difficult to realize that this is Huawei – the telecommunications equipment company that is embargoed by the US.

It is known that in 2017, a VIP customer named “Tim” of O-Film visited the company’s production line in China, then wholeheartedly praised the selfie camera. However, the day the US government blacklisted O-Film was also when this friendly relationship disappeared. O-Film then only dared to mention Apple very briefly in the court document.

However, there are still people who are not afraid to reveal the identity of the hidden company A. China Central Television (CCTV) previously spent 1 minute talking about O-Film’s problems, and mentioned 6 times the name of the company that has stopped cooperating with O-Film.

'Chúa tể hắc ám' Apple: Đối tác sợ tới mức không dám nhắc tên, tự tạo ra 'luật rừng' bất di, bất dịch trong giới công nghệ - Ảnh 3.

In Asia, the giant Apple is often referred to as the “fruit company” or “Fuji”.

Previously, in 2021, Hyundai “bravely” announced that it was in initial negotiations with Apple about a plan to produce self-driving cars. ” Apple and Hyundai are in discussions but it’s still in the early stages, no plans have been decided yet .” This information was soon deleted and changed to: “ We were offered cooperation from various companies involved in the development of self-driving electric vehicles. No decision has been made yet as negotiations are in the early stages .”

Hyundai’s move is said to come from Apple’s policy of keeping secrets from suppliers and potential partners. Companies that do business with Apple are subject to strict privacy regulations, no matter what.

Confidentiality of information is said to be Apple’s immutable rule. In 2011, the company also sold a shirt at the souvenir shop with the words “I visited the Apple campus. But that’s all I’m allowed to say ” The secrecy policy at Apple can be tied to co-founder Steve Jobs. He is considered a master of marketing and always creates surprises in product launches.

Even within the company, every employee has to sign a non-disclosure agreement ,” Matt MacInnis, a former Apple employee told Recode in 2017.

Despite having to accept strict information security rules, supplier companies still want to win sales opportunities for Apple, including Cirrus Logic.

The audio chip maker in its filing with the Securities and Exchange Commission (SEC) in August 2020 said Apple accounted for 81% of total sales in the previous fiscal year. Cirrus executives, of course, rarely mention Apple by name, even completely avoiding it for years.

By: WSJ

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Source : Genk