Criticized “boring” but iPhone 13 will still sell well, money will return to Apple’s pocket!

Tram Ho

Recently, Apple has launched iPhone 13 and a number of other products and attracted a lot of attention. However, Market Watch said that Apple’s event “is boring but they will still sell millions of new iPhones.”

According to Market Watch, a number of factors that make the iPhone 13 still expensive even though the upgrades are not so prominent are the subscription service, the carrier’s incentive program to support the 5G transition, new camera specifications. and color options.

At the iPhone 13 launch event, Apple introduced 4 new iPhone models with prices starting from $699 (iPhone 13 mini) to $1,099 (iPhone 13 Pro Max). These new phones feature faster processing speeds, improved battery life, more storage, upgraded cameras, and new color options.

Bị chê “nhàm chán” nhưng iPhone 13 vẫn sẽ bán chạy, tiền sẽ lại đổ về túi Apple thôi! - Ảnh 1.

However, Market Watch thinks this is the same old innovation, which it has repeated over the years. Meanwhile, rumored leaps like satellite communication technology or augmented reality have gone nowhere.

The biggest upgrade on the new iPhone models is in the built-in camera and terabytes of storage in the iPhone 13 Pro Max. Still, none of the new products seemed to deliver the “miracle” that Apple regularly did during the iPhone’s first decade.

However, many industry experts say that the “Apple house” is still expected to sell millions of new iPhone 13 units thanks to the combination of its existing infrastructure and vast ecosystem. In addition, there is also the demand of consumers who have not “upgraded” the iPhone in the past few years as well as the support of giant telecommunications companies.

Over the past five years, Apple has regularly launched plans to retain customers and “upgrade” their phones, including a program that allows them to upgrade to a new iPhone every year for a monthly fee.

After a period of discontinuing support, US telecom giants such as AT&T, Verizon or T-Mobile are now offering to implement a support package to take advantage of 5G phone models.

Guests who skipped a few iPhone “upgrades” are most likely ready to change to a new model this time, especially when the phone they are using is old, has a battery or a new operating system needs space and time. longer battery life.

Bị chê “nhàm chán” nhưng iPhone 13 vẫn sẽ bán chạy, tiền sẽ lại đổ về túi Apple thôi! - Ảnh 2.

Anisha Bhatia, a senior technology analyst at GlobalData said: “Apple has a significant number of customers waiting to upgrade their iPhones. With many big promotions, offering phones for 0-100 USD, iPhone 13 will continue the super cycle of 5G that started with iPhone 12”.

Meanwhile, Dan Ives, an analyst with Wedbush Securities, estimates that about 250 million iPhone users – out of the nearly 1 billion who own Apple phones – have not upgraded their phones in more than 3.5 years. . He called it “a great pent-up demand and an opportunity for Apple’s best-selling iPhone 13”.

Expert Amit Daryanani agrees: “We think the new features will make the iPhone 13 an attractive product for the over 900 million iPhone users who didn’t buy the iPhone 12. This allows the iPhone cycle to last until 2022. “.

Apple appears to be headed for a rebound in growth thanks to record sales during the holiday season last year. This is considered a necessary step when the company’s fast-growing business is facing the attention of regulators.

In the first three quarters of this fiscal year, Apple announced that iPhone sales reached more than 153 billion USD. All newly launched iPhone models are available for pre-order and will hit shelves September 24. Therefore, a portion of the revenue will be included in the fourth fiscal quarter, which ends on September 30.

Wall Street analysts expect Apple’s iPhone revenue to hit $194.2 billion this year – up 55.6% from the same period last year. The same is expected in fiscal year 2022.

Market Watch commented: “Although the iPhone launch event that just took place was judged by many to be just adding some incremental and boring features, it is therefore incorrect to think that the iPhone 13 is unpopular. will sell millions of iPhone 13s without the huge expected upgrades like augmented reality and the money will still flow into their pockets.”

Source: Market Watch

Share the news now

Source : Genk