Cosmetic company Estee Lauder spent 3 billion VND to take photos in space with the cooperation of NASA

Tram Ho

The famous cosmetic company Estee Lauder recently announced that they will spend up to 128,000 USD (2.96 billion VND) to take a set of advertising photos at the ISS International Space Station. According to Bloomberg , the company pays this money to NASA to bring 10 bottles of Advanced Night Repair to the ISS station to take pictures, in a cargo ship leaving on Tuesday this week and arriving at the station on Saturday. .

Estee Lauder announced that they will use the photos to advertise new products on its social networking sites. The company’s Instagram page alone now has 4 million followers. 1 out of 10 skin care jars brought to the ISS station will be auctioned off, the proceeds will be used to raise money for charity.

Hãng mỹ phẩm Estee Lauder chi 3 tỷ Đồng để chụp ảnh quảng cáo trên Vũ trụ với sự hợp tác của NASA - Ảnh 1.

Last June, NASA announced that it would launch a service to bring people and items to the ISS space station to “help propel American industry to new heights” . The lotion that Estee Lauder bring to the Universe will be the second product in its new launch. Mr. Stéphane de La Faverie – owner of Estee Lauder Group said: “We are delighted to be able to assert our leadership position in the cosmetics market by becoming the first to bring our products. to Space. “

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Source : Genk