ChatGPT threatens Google’s 20-year miracle: About to become the second search engine, pulling users away from the mighty ‘king of ads’

Just as we got used to ChatGPT being able to write emails and reports, OpenAI upgraded the tool and made it a threat to big tech companies like Google. ChatGPT’s new plugins (software suite) released last week are seen as a big step forward for the technology.

In short, ChatGPT’s move from simple text generation to a web approach has turned it into a powerful virtual assistant – something Google and Apple have been trying to build for years.

According to Bloomberg, the new plugins allow businesses to link the tool into their own system to perform a number of tasks, such as searching for proprietary datasets or making restaurant reservations, writing letters, writing code. There are still potential risks, but in the technology race, OpenAI has created a “weapon” to threaten predecessor corporations.

That’s because for the plugin to work, the user must visit the ChatGPT website. For example, ChatGPT users in the US will soon be able to access the tool’s web and select a plugin for Klarna Bank AB – a payment engine for thousands of brands like Nike and Gucci. After choosing Klarna, they can ask ChatGPT to make suitable product recommendations, depending on the purpose. Thus, thanks to a powerful language model, specifically GPT-4, users can ask ChatGPT to make specific suggestions after providing enough information for the chatbot to analyze.

“Instead of searching for products in the database ourselves, we can chat with the ChatGPT shopping assistant,” says Klarna Chief Marketing Officer David Sandstrom.

Technically, companies could have done this for a long time, but the plugin system makes the process easier, according to Edo Liberty, former head of Amazon’s AI Lab and CEO of AI startup. Pinecone. Liberty says the plugin Klarna was using immediately became popular among software developers.

According to Bloomberg, companies can use the technology in the same way that Morgan Stanley used OpenAI’s GPT-4 to answer questions posed by 200 asset advisors. Morgan Stanley says the new system allows it to aggregate customer insights in seconds instead of half an hour.

The bigger game, of course, is for consumers who use ChatGPT to search, book flights, and make purchases. These are all things Google has been implementing for years through Google Search and Virtual Assistant, however, as more and more businesses fall in love with ChatGPT, chatbots will become efficient call centers and pull many labels. demand out of Google.

OpenAI doesn’t have popular products to integrate ChatGPT in the same way that Google can integrate the Bard chatbot into Gmail. It’s just a neutral third party – where millions of businesses can exploit with few constraints. However, with its creativity, ChatGPT is showing that it has many advantages over Google. Some have even called the new plugins “iPhone era” – a milestone that marks the first time Apple has allowed third-party developers to build their own apps on the Appstore.

Moreover, in recent years, Google users have often complained about the popular search engine. They said they could not find satisfactory answers to seemingly simple questions, such as “what is the best gaming computer?”.

Google now displays a series of sponsored links instead of offering helpful advice. All arranged for search engine optimization which is designed to make money instead of providing high quality answers. In short, in the eyes of some users, Google’s flagship service is currently very bad.

However, talking to StrictlyVC, Sam Altman, co-founder and CEO of OpenAI, confirmed that ChatGPT cannot replace Google – the giant that has spent 20 years building a powerful digital advertising machine. “It is a mistake to assume that one technology can put an end to a giant. It’s not like ChatGPT killed Google,” he said.

In fact, it’s true that chatbots like ChatGPT are changing the way people search for information, but according to Altman, big companies like Google will have smart countermeasures. Users’ Internet search behavior may change at some point, but certainly not as suddenly as many people imagine.

According to Cnet, up to the present time, giving up Google and completely switching to an AI-powered search engine is too early, even dangerous. Even with the many tech elites in Silicon Valley, powerful AI models like OpenAI’s GPT-4 should only grow if trust is gained and all risks are controlled.

“Slowing down the development of new models is a very good idea, because if AI is really good, there is no harm in waiting months or years, we will get there anyway,” James Grimmelmann, said the professor of digital. “If it’s harmful, we just need to spend more time planning how to deal with it.”

By: Bloomberg, BI