CEO Tim Cook: Steve Jobs will love the current Apple

CEO Tim Cook believes that if Steve Jobs were alive, he would be satisfied with Apple at the present time.

Apple CEOs don’t usually give a lot of big interviews, so his recent interview with Popular Mechanics a few days ago brought something interesting to Tim Cook fans.

When asked to think about whether Steve Jobs would be happy with Apple’s development path as it is today, Tim Cook replied: “I think he will find what he loves about Apple now and what can be done. better in the future” and he would encourage that “we can do better”.

“We’re never really satisfied with what we’ve got, because we’re always striving for tomorrow,” Cook said.

Although it has been more than 10 years since Steve Jobs died, Tim Cook shared, he still thinks about his predecessor every day. “I miss him very much. He always stopped by my office on his way out. We will exchange some information that takes place on that day and talk about the future. No one can replace that,” Cook said.

This is also a great motivation for the CEO to continue to develop and spread Apple in many new areas such as healthcare, services and multi-platforms. “We always strive to fulfill the mission that Jobs set out, to build the best products in the world to enrich people’s lives. That mission has remained unchanged, even though it has been there. a lot of things change over time,” he added. “And that hasn’t changed. A lot of things change over time, but our reason for being is still the same.”

“At Apple, we believe we have a responsibility to make the world a better place,” Cook said. And that’s why this value guides everything we do.”

Besides, Cook also shared Apple’s vision in the interview. He said that in the future, the company will go further in the medical field, because “Apples defect” wants to encourage people to exercise more.

“We have added a virtual coach feature to remind people to exercise. Users can receive a notification recommending to walk for another 12 minutes during the day to complete the training goal,” he shared. “I get a lot of feedback about how motivating this feature is. Many users feel encouraged to stick with the practice 365 days in a row. This is amazing.”

In addition, Apple CEO also said that the company has made great strides in the computer chip segment. After M1 – the first Apple Silicon chip for Mac, which brought a huge increase in performance and performance, now the Mac is equipped with the M2 chip, one of the most powerful chips at the moment.

Steve Jobs had always wanted the Mac to be in every classroom. As a result, Apple is also working to help students use iPads and Macs in schools, and improve and expand even more so that the Mac is “now a completely different product than it was before.” . This will surely help Steve Jobs, if alive, to be happy with Apple at the present time.