Buyers are stunned when standing in front of iPhone 14 and iPhone 13: Bad ‘camouflage’

As reflected by the publication Tom’s Guide, many customers feel “despised” after holding the iPhone 14 and iPhone 14 Plus models that Apple launched this year.

Camouflage cover

Tom’s Guide – Technology product review page of Future plc (a UK-based media company that has published more than 50 magazines in the fields of technology, video games, movies, music, photography, and more. household) – posted a post expressing great disappointment with the iPhone 14 and iPhone 14 Plus.

According to editor Jordan Palmer, the author of the article, every year, we will hear more or less disparaging comments that the newly launched iPhone models are just an iterative upgrade of the old models. While it’s true that annual upgrades are nothing new, it must be admitted that, over the past few years, the iPhone has been more innovative.

From the addition of 5G on iPhone 12, 120Hz screen (ProMotion) on iPhone 13 Pro, Face ID notch on iPhone X or Dynamic Island on iPhone 14 Pro, every year there is something new that makes iFans excited. more excited and looking forward to.

Image source: Tom’s Guide

However, this year, according to Palmer, things are only “halfway”. As soon as Apple started talking about the iPhone 14 Pro and iPhone 14 Pro Max at the launch event in September, it was clear that all the focus was on these two models. iPhone 14 and iPhone 14 Plus seem to be sidelined. They don’t receive any major upgrades, except for a very small boost in performance and imaging capabilities.

Looks like Apple miscalculated. Consumers seem to have grasped that the iPhone 14 is really just an iPhone 13 “in disguise”, a report from DigiTimes said, sales of iPhone 14 and iPhone 14 Plus “below expectations”.

Famous technology analyst Ming-Chi Kuo said that the demand for these two models is not good when the pre-orders are even worse than the iPhone SE 3 and iPhone 13 mini. According to Mr. Kuo, “Apple’s product decentralization strategy for standard models failed this year.” Even analysts predict Apple has shelved the plan to increase production of these two models.

Save $100 instead of buying iPhone 14

” I sat down with a ‘thinking I must be stupid’ expression on my face. The iPhone 14 is clearly a slight for customers, it offers too few upgrades compared to the iPhone 13.

It is true that there are some minor upgrades in the camera system, and the iPhone 14 has a built-in Photonic Engine (algorithmic photography technology), but the device’s starting price is already $799, I see no reason to people upgrade from an iPhone 13 (with the price down to $699) or even an iPhone 12 ” – Jordan Palmer recounts how he felt when he held the iPhone 14 in his hand.

Image source: Tom’s Guide

Normally, Apple provides the regular iPhone and the Pro with the same chipset, although the Pro version will have some tweaks and tweaks to make it more professional (for example, the iPhone 13 Pro has a graphics processor). more powerful GPU graphics).

However, Apple abandoned that tactic this year, leaving the iPhone 14 and iPhone 14 Plus with the A15 Bionic chip installed in last year’s Pro versions.

” I think people have realized the iPhone 14 really doesn’t have much to offer compared to its ‘predecessor’ (iPhone 13). Personally, I suggest buying the iPhone 13 instead of the iPhone 14. Why not save $100 and buy an iPhone 13? It’s still a good phone and doesn’t fall behind the iPhone 14 in any conceivable way, ” Palmer said.

Customers are getting smarter

According to Palmer, this year Apple underestimated the intelligence of its customers. Even some customers feel “despised” when Apple thinks people won’t realize the lackluster nature of the new iPhone model, he said.

“Perhaps Apple should stop producing the regular iPhone for a year. I think a 2-year cycle like the SE series is also appropriate. Although that is unlikely, I hope Apple will think more carefully about the iPhone 15. Consumers seem to be getting smarter every time Apple releases a new iPhone model,” Palmer warned.