Breaking into the livestream sales training center on TikTok: Tuition fee of 20 million, study in two days – Commit to closing a “super terrible” order, earning 200 million once on air!

The fever of livestream sales on TikTok

When the fever of livestream sales on TikTok exploded, many people saw this as a business opportunity. They are willing to give up their current job and dive into sales courses to catch up with the trend.

Jacqueline Zhuang made her debut as a TikTok livestream seller from a studio in Guangzhou, China. She advertises a red dress with sequins on her body, next to a glittering clothes rack.

” If you wear it to your best friend’s wedding, I’m sure men will stare and girls will envy you, ” Zhuang said in English passionately.

Just a week earlier, Zhuang, 30, had given up a more than ten-year career as a journalist and TV presenter to move into what she believes is the future: hosting live broadcasts. continue on TikTok to sell things to shoppers in the West.

To prepare for his journey to success, Zhuang took a two-day crash course in sales tactics at a TikTok training camp.

Course promoters are committed to teaching Zhuang and other attendees everything there is to know to sell Chinese products to consumers around the globe.

In just a few years, live-streaming has become one of the most popular ways of shopping in China.

On platforms like Taobao Live and TikTok’s brother Douyin app, livestream owners sell everything from drain water to lipstick, with their up-close communication, attracting millions of viewers to their shows. flash sale.

As livestreaming became a $400 billion industry in China, success convinced Chinese entrepreneurs — and TikTok itself — that it was only a matter of time before the world started shopping this way.

China’s suppliers, streamers and resellers have immediately explored selling on TikTok to Western audiences, hoping locally honed tactics and low-priced merchandise will help. They attract consumers around the world.

” No street store has the ability to sell millions of products in one day ,” said Bian Shiqi, a participant in the training furnace in Guangzhou.

After several years working in international commerce, the 35-year-old investor believes TikTok could be the future of cross-border e-commerce seeing the huge amount of sellers on Douyin.

Super huge single-lock training furnace

The training camp that Zhuang joined was headed by Yan Guanghua, a former English teacher from Chongqing. Eight participants gathered in a building in an industrial park on the outskirts of Guangzhou.

Classroom teacher Yan said she made up to $11,000 from just one live stream selling crystals, promising to share her secrets with attendees during the 20-hour training course. hours in two days for such success.

The course fee is 970 USD (more than 20 million VND), teaches students how to build a TikTok account so that they can sell millions of dollars worth of clothes, cosmetics, jewelry or other products to people. View from Los Angeles to London.

Yan wants to follow in the footsteps of top Chinese e-commerce influencers like “streaming queen” Viya and “lipstick king” Austin Li, but feels Douyin’s market is too saturated. compete.

Leveraging her English speaking skills, she tried TikTok, initially selling yoga clothes, earphone cases and lighters to an export company in Shenzhen.

Currently, she livestreams three to four hours a day, selling handbags and beauty products to primarily US shoppers.

Analysts have for years predicted Chinese-style e-commerce to take the West by storm, but the efforts of Pinduoduo and Alibaba have failed.

However, Yan believes that she and her students have a chance to succeed with TikTok by mastering sales tactics that attract Chinese shoppers on Douyin and generate hundreds of billions of dollars in online sales. further in this country.

Yan studied China’s live stream stars and learned how they create creative scenarios to engage consumers. “‘ This jacket is so warm, it’s like being hugged by a boyfriend. I’ve sold a lot of coats with these words, ‘” Yan said.

“Some people are afraid to say they don’t have a boyfriend, but I say, I’d rather not have a boyfriend – just wear this jacket and you’ll know what it’s like to have a boyfriend.”

According to Yan, it doesn’t matter whether the livestreamer speaks English well or is beautiful, it is important to master the psychology of consumers.

“The key is not to emphasize the good points of the product but to show why they need it, under what circumstances customers need it and what compliments will receive after purchase.”

What makes e-commerce livestream different from shopping on platforms like Taobao or Amazon is entertainment. Taobao is where you search for what you need to buy. But Douyin is the place where in the fun, you realize you have what you need.

Despite the effort, what Yan earns from TikTok is not significant compared to Douyin. With 600 million daily active users, over $3 billion worth of goods were sold on Douyin in the first half of 2022.

On TikTok, with over 1 billion monthly active users, more than $1 billion worth of products were sold in the first half of 2022. The majority of sales came from Indonesia, where by 2021, TikTok has launched an experiment. The earliest point of TikTok Shop model.

All students believe in their success on TikTok, said Yan, and these pioneers hope to change the face of the platform in the years to come.