According to the latest Brand Finance Global 500, Amazon continues to be the most valuable brand in the world for 3 consecutive years. The estimated value of this brand is up to 220.7 billion USD.
This is also the first time a company has achieved a brand value exceeding 200 billion USD. Overall, Amazon’s value has increased by 17.5% compared to 2019.
This growth is attributed to the expansion of Amazon in the field of cloud computing, streaming services, consumer electronics and logistics. Going through the list of top 10, some other names have not changed too much.
Google is still in second place with a brand value of $ 159.7 billion. Followed by Apple with $ 140.5 billion, down 8.5% from last year.
Microsoft has a brand value of more than $ 177 billion, ranked fourth and fifth is Samsung with $ 94.4 billion. Meanwhile, Facebook ranked 7th with an estimated brand value of US $ 79.5 billion. Huawei also made the top 10 list with $ 65 billion.
Notably, the Nokia brand saw a 1% increase to $ 9.9 billion and was also the only Finnish candidate in the top 500 most valuable brands in the world. Nokia’s position has increased from 188 (last year) to 182 this year.
Overall, the technology sector is showing the highest brand value. The total brand value from 46 technology companies on the list amounted to $ 986.5 billion.
The US remains the leader in terms of the number of most valuable companies in the world
The significant decline in brand value is evident in the telecommunications sector. When the majority of major network brands are no longer valid as before. For example, the AT&T brand dropped 32% in brand value. However, this year’s 5G network boom is expected to help these brands grow again.
By region, the United States has the most valuable brands. In total, the US has 205 companies worth up to US $ 320.4 billion. China ranked second with more than 70 companies, brand value reached 133.4 billion USD.
Refer to GSMArena