Bored of ‘causing trouble’ with the cryptocurrency market, Elon Musk opens a Tesla restaurant

Tram Ho

After shocking the market with posts about cryptocurrencies, Tesla founder Elon Musk continues to attract attention when he wants to enter the restaurant business.

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According to Bloomberg news, Tesla company on May 27, 2021 has filed a trademark application for the “T”-shaped design as well as many other designs related to this business’s restaurant business. .

Experts say all of the above registrations are used for restaurant services, fast food chains or vending shops. However, Tesla has not used these new designs and if the application is approved, they will only become effective when the electric car company officially opens a restaurant and uses the designs.

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Electric vehicle charging station

In fact, in addition to cryptocurrencies, billionaire Elon Musk has talked a lot about his intention to open a restaurant for many years. In 2018, he once posted on Twitter expressing his intention to open a restaurant after Tesla discussed the issue of opening convenience stores or food centers at electric vehicle charging points.

In April 2021, founder Musk announced on Twitter his plan to open large battery charging stations in Santa Monica, accompanied by movie theaters and restaurants. This very idea may be the reason for Tesla’s recent move to register a trademark.

According to Bloomberg news, usually restaurants only register trademarks when they intend to build a chain of branches or expand nationwide. Hospitality House founder Steven Kamali said that copyright registration is often a signal for the expansion of branches in large numbers to promote the brand.

Family traditions?

The Tesla founder’s brother Kimball Musk opened the Kitchen Restaurant Group restaurant chain with branches in Colorado, Illinois and Tennessee. He himself served on the board of directors of Chipotle mexican Grill from 2013 to 2019.

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Perhaps the tradition of passionate cooking is in the blood of the Musk family. Billionaire Elon Musk once expressed plans to sell tequila in 2018 after trademarking “Teslaquila”. Its first tequila products sold out almost immediately after hitting shelves in 2020.

However, the Tesla founder may have to wait many months to implement the plan. Citrin Hospitality founder Josiah Citrin said that even if the trademark was approved, it would take months for the company to build branches at Tesla’s charging stations.

“Even with existing restaurants, it takes them at least 12-14 weeks after successful trademark registration to build a chain of branches,” Mr. Citrin said.

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Source : Genk