Bloomberg: Apple and Samsung are hard to escape “fate” is the market leader smartphone

Tram Ho

When 2019 started, many people had high expectations for Huawei, Samsung’s rival and new challenge. But it turned out that at the end of 2019, it was Apple, Samsung’s eternal rival that was the threat of the Korean electronics company.

Bloomberg: Apple và Samsung khó thoát khỏi “số phận” là những hãng dẫn đầu thị trường smartphone - Ảnh 1.

According to data from many analysts in the last quarter, Apple even surpassed Samsung in terms of sales in a quarter. Figures released by Strategy Analytics show that Apple sold 70.7 million units in Q4 / 2019, far exceeding Samsung’s sales of 68.8 million units.

In addition, according to analysis by Canalys , Apple sold 78.4 million smartphones in Q4 / 2019, higher than Samsung with only 70.8 million.

Bloomberg: Apple và Samsung khó thoát khỏi “số phận” là những hãng dẫn đầu thị trường smartphone - Ảnh 2.

Meanwhile, figures released by IHS Markit differ when Samsung reaches 70.7 million and Apple is only 67.7 million.

This difference is caused by the fact that Apple stopped providing iPhone sales figures more than a year ago. While Samsung often gives figures that aggregate both smartphones and feature phones.

However, even though the data among analysts is different, in general, Apple and Samsung are still the two leading brands in the market, despite the concern of Chinese smartphone brands such as Huawei and Xiaomi.

All three market research companies agreed to make Huawei’s estimated sales of 56 million units in Q4 / 2019. This is a respectable figure in the context that Huawei is constrained by the US with restrictions on trade with US companies.

Also in the past week, Apple and Samsung respectively released their latest business reports in Q4 / 2019. Specifically, Apple recorded a record revenue of US $ 91.8 billion , up 9% over the same period last year.

Bloomberg: Apple và Samsung khó thoát khỏi “số phận” là những hãng dẫn đầu thị trường smartphone - Ảnh 3.

The company made a profit of $ 22.2 billion and the iPhone business earned $ 55.9 billion, accounting for more than half of the revenue. This growth and recovery of Apple is credited with the great success of the iPhone 11 and 11 Pro series.

In the face of rising demand, Apple has even asked chipmakers to continue increasing production to meet market demand and prepare for the launch of the new iPhone 9 in March. A big deal in the market at the end of the year, when the company launched a new iPhone.

As for Samsung, the company announced its revenue in Q4 / 2019 reached 50.5 billion USD , profit 6 billion USD. For the whole year, Samsung achieved revenue of 194.4 billion USD and profit of 23.4 billion USD.

However, profit in Q4 / 2019 decreased slightly compared to the same period last year. The reason is that demand and price of memory chips have gone down while this has been the brightest business sector in many quarters of Samsung.

Bloomberg: Apple và Samsung khó thoát khỏi “số phận” là những hãng dẫn đầu thị trường smartphone - Ảnh 4.

Like Apple, the Korean electronics company also has year-to-year milestones, such as the launch of the Galaxy S20 in February or March. Then in August, Samsung continued to launch the Galaxy Note series. new. These will certainly be the two formidable counterparts with Apple’s new iPhone.

This year is expected to be a pivotal year for both Apple and Samsung as both are expected to launch the latest 5G smartphones, promising to stir the smartphone market in the near future.

The fierce competition of Samsung and Apple will surely make companies like Huawei hotter. Huawei even set a goal to flip Samsung in 2019 until it was shaped by the U.S. government.

So if Huawei could not escape the US ban and have access to the Android operating system again, it could lose market share in Western Europe or Asia to the two giants, Samsung or Apple.

Refer to Bloomberg

Share the news now

Source : Genk