Knowing the difference between Black Hat SEO and White Hat SEO can help you in your long-term SEO goals. So find out what they are and you can choose for yourself how you want to rank.
If you’re curious, the most popular black hat SEO practices used to manipulate Google today are just keep reading, this article will reveal them!
In the world of SEO, there is a clear policy to follow. Rules are set up to provide a useful, relevant and safe environment and to ensure user experience quality. High rankings require keeping up with current SEO trends and changing and constantly adapting your approach to any new algorithm updates. On the other hand, there are those who try to bypass search engines and improve their website traffic without following any rules, even breaking them. That is the dark side of SEO.
Black Hat SEO is mentioned by many people, rumor of information makes it one of the divine quick SEO methods. Let’s find out what it is.
1. What is Black Hat SEO?
Black hat SEO, also known as “black hat SEO”, is a method of SEO not accepted by Google, somehow circumventing Google rules to get to the top of keywords. This method is used by many SEO Services, expecting to complete the contract soon.
Black Hat SEO techniques do not follow Google’s ranking guidelines. If the crawler determines that your website is using black hat SEO techniques to rank high, your website will be demoted and prevented from returning to Google rankings.
Google lists quite clearly what NOT to do. Black Hat SEO is the breaking of all the rules. And sure, it might work at first, but it’s a short-term strategy. Google updates its algorithm quite often. And when you do something to fool Google, this is impossible.
Black Hat SEO is a wrong method. Instead of striving for high rankings on search engine results pages, Black Hat SEO uses shady tactics to get you there.
It is important to realize that the implementation of Black Hat SEO tactics and strategies can get your website banned from search engines. All SEOs need to have a proper understanding of Black Hat SEO and its consequences.
- SEO to the top quickly in a very short time
- Applying a variety of hidden methods – increases SEOer’s understanding
- Help you master SEO techniques and become more knowledgeable about search bots
- Dedicate absolute trust to customers
- Easily lose the top and be subject to one of Google’s penalties
- Constantly changing a lot to see the new algorithm
- Expensive, often due to the service providers push prices very high
- SEO is not sustainable, easily put into Google’s backlink
- When the top has dropped, it is very difficult to SEO, regardless of SEO
2. Black Hat SEO with White Hat SEO
Black Hat SEO technique is completely opposite to White Hat SEO technique
These can be considered as two different SEO methods with the same purpose of increasing search keyword rankings. The biggest difference: Black Hat SEO – By all means increasing the SEO keyword rankings, the user is secondary; White Hat SEO – Putting user needs first, SEO tips adhere to Google’s guidelines.
Every SEO attempt is ethical by following Google’s ranking guidelines to indicate that the site is using white hat SEO techniques. Black hat SEO goes against the guidelines set by the search engines and manipulates them to achieve higher rankings. It may result in a complete removal from search results. White-hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience.
In fact, it’s not always black and white, if you have a hard-to-identify case of Black Hat SEO or White Hat SEO, it’s Gray Hat SEO.
In the long run, you should implement White Hat SEO. But in fact, nearly all SEOs start their career with Black Hat SEO.
3. Black Hat SEO technique
Number 1: Cloaking
This is when websites have HTML displayed to visitors and the HTML displayed to Google bots is different.
Cloaking involves showing one piece of content to users and another piece of content to search engines. Black Hat SEO practice websites will do this to rank content for many terms unrelated to their content. Spammy websites will often do this to try and avoid search engine bots finding spam content they serve users.
In fact, this SEO method is considered a scam because it deceives the search engines to get the desired rankings for the targeted keywords. Moreover, it is a violation of Google’s webmaster guidelines because in most cases it serves people with irrelevant results.
An example of cloaking would be if you clicked on one of the search results for the query “Ha Long Bay”, but instead of leading you to a page with images or information about this great location, the link The result will lead you to the website to download junk movies. Search engines often ignore a hidden website, however, in rare cases, they are not ignored by mistake but will be deleted as soon as they are identified as a hidden website. Google penalizes such cases by canceling them.
Cloaking is not 100% black hat, but you can still use it as a white hat technique, but only in a lightweight version of cloaking.
Number 2: Keyword Stuffing (Keyword Stuffing)
Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an effort to manipulate the position of the page on search results pages. In the content deliberately put a lot of keywords in, bold and italicize them. It can also cause your page to rank for irrelevant queries.
You can do keyword research to find out what people are looking for, but misusing these keywords in your content is not a good idea. Instead of filling your content with irrelevant keywords, focus on creating useful content to focus on the topics on the keyword.
Sometimes, in order not to interrupt the context and the ability to read the content, websites try to hide excessive keywords from users. How? They change the text color to match the background of the page, making them invisible to the user while still visible to the crawlers. The idea behind this is that crawlers will be able to find keywords and content ratings while the content is still meaningful to readers. Tips: After optimizing your content, calculate its keyword density:
Keyword Density = Number of times the keyword was used / Total number of words in an article.
The ideal keyword density should be between 1-3%. Exceeding the percentage shows that you have crammed your website content with too many keywords. Also, make sure to use the right keywords for your web content.
Number 3: Duplicate Content
Copying content from other websites and posting your content as “original” is plagiarism. Plagiarism is a bad thing. In any case, Google will quickly detect you. This is why it is so important to get unique content!
Moreover, there are many plagiarism detectors available on the internet that can check if your content is plagiarized. Most of them also provide exact sources from where specific information was copied.
Do not copy entire articles, only parts and specific sources. However, make sure to link back to the original article.
This is considered to be one of the worst Black Hat SEO techniques. When similar results are found in Google’s listings, it’s a clear sign of manipulating search engine rankings and it often leads to a poor user experience.
Number 4: Doorway And Gateway Pages (Doorway And Gate Pages)
The doorway and gateway sites are filled with content that contains little or no value for users, but they are very keyword rich. In addition, when end users click on these pages, they will be directed to another landing page. Therefore, these pages are also considered a form of redirection.
However, doorways and gateways are still visible to search engine crawlers and because they are very keyword rich, they are sometimes ranked by chance. It takes Google a while to find them, but doing so will result in severe penalties.
If you still have doorway pages and gateways, you should delete them now! If you are using those types of pages, sooner or later Google will learn about them executing death sentences for your website.
Number 5: Clickbait
Today, some websites are using clickbait headlines to get more clicks and attract more traffic to their domain names in the hope of increasing its rankings.
Clickbait titles and thumbnails make readers curious and persuade them to click on it. However, when users find the title is completely unrelated to the information provided on the website, they will leave the page immediately. As a result, it reduces the length of visit sessions and increases bounce rate – both of which can be harmful to websiten.
Create sensible clickbait titles that are not fake! The clickbait titles used for your article must include information regarding your actual article.
Number 6: Link Buying
Link Buying is one of the most effective SEO techniques.
To gain benefits quickly, websites start buying links. They often start paying a middleman to create a certain number of links for them. Such links are not always guaranteed and they may come from sources unrelated to you or the domains promoting spam content. It really damages the reputation and quality of the website, which affects the ranking of the website massively.
Buying links has some undeniable advantages for buyers. First of all, it is easy. When a transaction is made, there is no need to worry about the quality of the content. Second, anchor text, a strong Google ranking factor, was also chosen according to customer preferences. These two reasons are sufficient to effectively manipulate search engine rankings, which is why this SEO technique is classified as a serious black hat.
Search engines like Google prohibit the purchase and sale of links. You should avoid paying any other website to link to your content. Google claims it will penalize both buyers and sellers of links once the practice is discovered.
Stop buying links, but start building quality links. You may be wasting money, but the results are not what you want.
=> Never use Black Hat SEO techniques to increase search rankings. Websites that use them may gain transient success, but in the end, each of them cannot escape Google’s radar and be penalized. Moreover, Google is upgrading and improving its ranking algorithm almost every day and this allows it to identify and penalize websites using Black Hat SEO in a snap!
So if you are still using Black Hat SEO techniques, you must stop now!