Being blown away by “junior” TopZone, FPT Retail hastened to expand 50 stores specializing in Apple products

Tram Ho

If FPT Retail runs on schedule, by the end of this year, F.Studio by FPT will catch up to the scale that “junior” TopZone completed 6 months ago.

Bị "đàn em" TopZone phả hơi nóng, FPT Retail gấp rút mở rộng 50 cửa hàng chuyên bán đồ Apple - Ảnh 1.

According to market research company Counterpoint Research, Apple is the smartphone manufacturer with the highest growth in Vietnam in 2021, up 119% compared to 2020. Market share from 7% in 2020 has increased to 11% in 2021. Most notably in the high-end smartphone segment, Apple is showing its almost unique position with 79% market share, according to GfK data published in October 2021.

Apple is also showing more interest in the Vietnamese market when recently, for the first time, this brand appointed a Country Director (Mrs. Hai Van – former CEO of Grab Vietnam). Previously, the Vietnamese market was managed by Apple by assigning a regional director, in charge of many Southeast Asian countries.

At the same time, the electronics retail giants began to accelerate to gain an advantage in the battle for market share of Apple products.

According to the latest information from FPT Retail, by the end of 2022, the chain specializing in selling Apple products, F.Studio by FPT, will expand its scale, increasing the number of stores nationwide to 50.

Bị "đàn em" TopZone phả hơi nóng, FPT Retail gấp rút mở rộng 50 cửa hàng chuyên bán đồ Apple - Ảnh 2.

From August 2022, FPT Retail has expanded to raise the level of technology experience zones that meet global Apple standards. Accordingly, 04 F.Studio by FPT stores at 121 Le Loi (District 1, HCMC), No. 141 Tran Nao (District 2, HCMC), No. 137 To Ngoc Van (Thu Duc, HCMC). ) and No. 269 Chua Boc (Dong Da district, Hanoi) have been upgraded to become F.Studio Super Center. F.Studio Super Center stores are more than twice as large as the old-fashioned stores and have the latest design and layout of Apple.

This move is like an explosive gas acceleration of FPT Retail, after being “inhaled” by its brothers in the same industry recently.

Because, in fact, FPT Retail is a pioneer in opening a store specializing in Apple products according to its standards in Vietnam. The first F.Studio by FPT store was opened in September 2012. By the end of 2017, during the introduction of stock investment opportunities, FPT Retail’s leaders said that they will open 100 F.Studio stores in 2020 because the Vietnamese market for Apple products is very potential. But by October 2021, after 9 years, FPT Retail only owned 15 F.Studio stores.

October 2021 is also the time when MWG will launch its first store exclusively selling Apple products, named TopZone. TopZone immediately set a target of opening about 50-60 by the end of the second quarter of 2022. With the style of saying is doing and doing with lightning speed, only by the beginning of June 2022, the target of 50 branches has been completed.

In which, MWG aims to collect 1 billion USD in sales of this product line alone. Correspondingly, Apple will contribute more than 14% of the Group’s total revenue (as planned, MWG is expected to reach $7 billion in revenue by 2023).

Bị "đàn em" TopZone phả hơi nóng, FPT Retail gấp rút mở rộng 50 cửa hàng chuyên bán đồ Apple - Ảnh 3.

Thus, if FPT Retail runs on schedule, by the end of this year, F.Studio by FPT will catch up to the scale that TopZone “junior” completed 6 months ago. It is not known who will be the driver to take advantage of the long haul, but surely in the near future, one will see more fierce competition between the two retailers that hold the majority of this market share.

Even at the recent iPhone 14 launch event, MWG and FPT Retail also had an impressive competition in terms of pre-orders. According to TopZone, after only 6 hours (as of 2pm on September 8), more than 10,000 people have signed up to buy iPhone 14 series. At FPT Shop, by the evening of September 8, the number of applications for early ownership of genuine iPhone 14 had reached nearly 15,000 . In which, more than two-thirds of the total number of registrations chose iPhone 14 Pro and iPhone 14 Pro Max.

Besides Top Zone and F.Studio by FPT, the market also witnessed the emergence of a new factor called Shop Dunk. Belonging to Hesman Group, Shop Dunk said it has become an authorized retailer of Apple in 2020 and boldly opened 12 stores in 6 provinces, but in 2021 they just opened the first mono-store with AAR format. By the end of 2021, ShopDunk has 23 stores – including 6 mono stores. As of now, ShopDunk has 39 stores, but does not disclose the specific number of mono stores. ShopDunk’s goal is to have 80 stores by the end of 2022 with revenue from Apple products of about VND 3,600 billion.

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Source : Genk