Behind the configuration advantages, what will be the weapon to help Asus receive the user?

As hardware technology is growing rapidly and responding to nearly all the needs of users in many different segments, laptop manufacturers also need to develop their products in different directions to attract user.

As mentioned above, laptop products of the big names on the market today have almost the same configuration levels, spanning many price segments, making the comparison of configuration or even lice that the performance between these products gradually becomes meaningless. The saturation in configuration on laptops has posed a new challenge for manufacturers, which is how to reach users, giving users values ​​beyond those core values. . Especially in the current context, when GenZ generation is developing and exerting a great influence on the consumption trend of the market. And the Taiwanese manufacturer, Asus, has made its own formulas.

In order to gain user acceptance, especially for young users, laptops need more than configuration

1. Design

As one of the hardest brands to upgrade to product design, Asus has always sought to change and create laptops with diverse styles, fashion, and suit the needs and style of use. different. Asus is present in all design categories from thin and light with the Zenbook line, fashion, youthful Vivobook, to the pit, powerful with Rog Stix. With different personality traits, young people will also have a variety of choices with Asus products.

The Vivobook S laptop is back with impressive design, youthful and fashionable with 4 unique colors: Gala Blue, Nacre White, Indie Black, Darling Red.

In addition, Asus also researches and develops design technologies for its products, while also trying to equip it for all models, so that users will have no difficulty choosing between products. Products. We can mention the Nano Edge technology of ultra-thin screen border is equipped on the Vivobook S 2020 product line, which helps optimize the screen display area on the device, making it much more compact and fashionable.

Many design technologies are applied to Asus products

2. Features

By researching the needs and behavior of young people who love technology, love to experience the convenience and intelligence that technology brings, Asus also takes great care to bring exciting features to its products. Typically, I have to mention that is the touchpad combined with numeric keypad. This helps to reduce the size of the laptop a lot but still helps users to use it, especially for data entry tasks in the office.

The numeric keypad is a unique and intelligent feature found on Asus laptops

3. Durability

This is an indispensable element for technology products, especially for the dynamism of GenZ, the product needs to meet the frequent needs of bringing. In addition to the special features of the materials that make up the external product, Asus also intervenes more deeply into the internal hardware with many software to support users using the machine such as My Asus, with features to help users play. a hardware problem or Battery Health Charging support fast charging and better battery management, etc. All are intended to help users use the laptop persistently with the best performance. These are also important characteristics that help users become more attached and sympathetic to this brand.

Durability is a very important factor, especially for active users

4. Accessories and services included

It sounds like a “secondary” but for the current context, small differences really bring great success. Asus provides its laptop users, especially the Vivobook S, with exceptional customer service, such as a 2-year international warranty, or My Asus strategic software, which helps connect and care. 24/7 customer. Besides, Asus also offers a personality sticker, in addition to decoration, it also helps users to express their personality clearly.

A rather creative way of expressing your personality?

summary

In order to survive and develop in a stressful market, especially for users who are increasingly young and active, with very different needs, standards are also very diverse, laptop manufacturers need to change. exchange and constantly improve their products, otherwise it will be very fast, their devices will fall behind the competition. And at this time, among the big names, Asus is showing its “pampering” customers the most powerful. These features, besides configuration and price, will make Asus laptops more prominent in the eyes of users, especially young users.