Be Group announced the “fiery shirt change”, what’s so special about the logo?

After “teasing” on the fanpage about an event called the most “explosive” in the second half of 2022 called BE’s “fiery” change of clothes, on the night of October 1, Be Group Joint Stock Company officially announced their new brand identity.

Instead of the image of yellow – charcoal green and stripes reminiscent of bees, BE’s new main color is more youthful and modern. The highlight is the stylized BE, not just the simple “Be” in the past.

According to Be’s explanation, this change is to affirm: Based on a multi-partner, multi-service ecosystem, with more than 13 services from car booking, food ordering, delivery, buying air tickets, financial services main… Be wants to bring customers a satisfied, dedicated experience.

However, Be’s new logo is commented by users to be very similar to the images currently available on shutterstocks – a website specializing in providing copyrighted images, where the connection between photo producers and owners. photo purchase.

Not only that, Be’s dominant blue-yellow color is also a popular color that many brands in Vietnam are using today, although the shape is slightly different.

For example, Ikea

Viettravel Airlines:

PVCombank

Green Electric Machine

Coffee chain Guta

Be was born at the end of 2018, initially positioned as a pure Vietnamese ride-hailing application. After a while, this business declared its development strategy to build an open platform, become a mobile service provider (MaaS) and rely on building partnerships with companies. other companies to develop the ecosystem.

This strategy is realized by the cooperation with Vinataxi, the alliance of Vietnamese Taxis and EMDDI… including building a network with local traditional taxi drivers, collaborating with VPbank to launch Cake digital bank, a partnership with local taxi drivers. Cooperate with Shopee…

Recently, Be received a loan with a limit of up to USD 100 million from Deutsche Bank. Ms. Vu Hoang Yen, CEO of Be Group, said that the company started to earn positive contribution from the third quarter of 2022. The CEO added that the size of the company has doubled this year, and can reach 10 million users next year and more than 20 million users in the next 2-3 years.