- Tram Ho
The Covid-19 pandemic created a new gaming giant, pushing the fortunes of the two founders to record highs.
Thanks to a series of new games, Playrix has become the world’s largest mobile game developer after Tencent. The company’s founders and sole owners, 38-year-old Igor and 35-year-old Dmitry Bukhman, have seen their fortunes double and now reach $ 3.9 billion each, according to Bloomberg.
However, success with the two brothers Igor and Dmitry did not happen naturally. At the height of the epidemic crisis, when companies cut ads, game developers took the advantage of lower advertising prices to boost their marketing power. Playrix’s user base grew 50% to 180 million people at the time of the strongest outbreak, and revenue increased 60% to $ 1.75 billion in the first eight months of the year. The number of people playing the game has stabilized at 150 million people per month.
“Successful games have become the same long-term service as Netflix – the company that maintains its user base by constantly adding new content. We’re constantly adding new stories, new tricks. and different game levels for everyone to play for years. ”
Julia de Macfarlane-Smith is one of those “bitten”. After clicking on an ad in February, she started spending 6 hours a day playing Gardenscapes and spending $ 64 a month to get through the game levels faster. This 3-piece puzzle game is one of the most popular on Playrix.
“It makes my home life not too boring. I don’t know how many hours a day I would spend playing games if a pandemic didn’t happen, maybe a lot less.”
Listed gaming companies from Tencent in China to Zynga in the US, CD Projekt SA in Finland and Netmarble in South Korea have all seen stocks rise this year as people spend more time and money playing games. . However, the rise of Playrix to No. 2 from last year’s No. 7 was a significant event with two Vologda brothers – a city 483 km from Moscow, Russia. In an interview last year, they said they wanted their company to be on the same level as giants like Activision Blizzard and NetEase.
The two brothers started their business in 2001 when Igor was told by a university professor that he could sell software online. He decided to try it with Dmitry, who was still in high school at the time. In 2004, when the business reached $ 10,000 in monthly sales, they registered a business and rented an office in Vilogda.
While Tencent remains the world’s leading gaming company and its chairman, Pony Ma, is worth $ 51 billion, Playrix currently has just over 2,500 employees. They have Irish headquarters and developers in Russia and Eastern Europe.
The investment banks have encouraged Playrix to merge with a larger company or list it on a stock exchange, but Dmitry said there is currently no intention of any deal. The 2 brothers have not yet made a choice for the future.
Over the past two years, the company has bought 12 game developers and is currently waiting to produce hot new titles. That said, the current titles are still very important to them.
“Investors see games as risky businesses – need to create a hot game, but that’s not entirely true. If you make a game that works and runs well, you can make money over the years. “.
Source : Genk