As a key market for the new strategy, OPPO Vietnam is full of opportunities for breakthroughs

Tram Ho

Là thị trường trọng điểm cho chiến lược mới, OPPO Việt Nam tràn đầy cơ hội bứt phá - Ảnh 1.

In Kuala Lumpur, Malaysia, OPPO has just established the APAC Strategic Development Center to enhance its presence in this most dynamic market.

Potential and strategic role of APAC region in general, Vietnam in particular

The Asia-Pacific region (APAC) accounted for 50% of global smartphone sales in 2019 according to market research company GfK. From there, it shows the leading role of this market on the world technology map. The 5G revolution confirms the APAC region’s leadership as it is expected to account for more than 72% of global smartphone sales with the new connectivity standard.

Là thị trường trọng điểm cho chiến lược mới, OPPO Việt Nam tràn đầy cơ hội bứt phá - Ảnh 2.

GfK predicts 5G technology will bring 180 million more global smartphone units by 2020, with the Asia-Pacific region accounting for the bulk of sales.

Not only is it part of the largest smartphone market in the world, Vietnam also has more attraction when it is among the countries with the fastest growing global rates, at 5% in the upcoming 2020. Thanks to such “favorable weather conditions”, the launch of OPPO APAC strategic center and the transformation from today’s leading smartphone company into a smart device company with a combination of 5G technology, Cloud computing and AI, Vietnam will be one of the key markets, enjoying the latest results from the company.

“In the strategy of OPPO APAC in the future, Vietnam is also a significant market, contributing to the overall success of the APAC market. With the establishment of OPPO’s Strategic Center at APAC, OPPO has been affirming development criteria towards customers, more specifically users of APAC region in general and Vietnam in particular “ , Ms. Nguyen Thi Ngoc Anh, Marketing Manager OPPO Vietnam shared about strategic role and commitment. focus on the company’s development in our country market.

From solid foundations to breakthrough opportunities

According to October 2019 statistics of GfK, OPPO continues to hold the second position in terms of phone sales in Vietnam with 25.2% market share. As one of the leading brands in the market, OPPO in 2019 continues to enhance its image by advancing to the high-end segment with the Reno product line. The duo Reno2 and Reno2 F are specific evidences to help the company achieve success in conquering Vietnamese customers. Especially, the Reno2 F model in the four weeks since its launch accounted for nearly 50% of the number of phones sold in the price segment of VND 7-10 million.

The solid successes achieved in Vietnam will be a solid launching pad for OPPO Vietnam to be determined to implement its transformation strategy and bring our users new and best products and services . “OPPO is pushing its plans to expand its OPPO Shop version 3.0 system to enhance the high-end customer experience, in addition to after-purchase utility services such as 1-hour warranty. OPPO desires to bring the most advanced experience, helping customers receive dedicated and effective support when choosing genuine products, “ Ngoc Anh said more about its development plan in Vietnam. next time.

Là thị trường trọng điểm cho chiến lược mới, OPPO Việt Nam tràn đầy cơ hội bứt phá - Ảnh 3.

A genuine OPPO Shop in Vietnam

In addition, in May, OPPO Reno 5G was the first successful smartphone connected to 5G network in the trial of Viettel. This is a remarkable achievement in OPPO’s cooperation with local carriers, and proves the top development investment priority for the market of more than 90 million people.

The above results are the perfect momentum for Vietnamese users to trust that they will soon experience revolutionary 5G technology which will be evaluated in the near future. This is further confirmed by the sharing strategy of OPPO Vietnam representative. ” With the future of developing 5G network in Vietnam, OPPO promises to commercialize the first 5G smartphone in Vietnam right in 2020,” Ngoc Anh said.

Là thị trường trọng điểm cho chiến lược mới, OPPO Việt Nam tràn đầy cơ hội bứt phá - Ảnh 4.

With the successful trial of 5G network in Vietnam, our users will soon enjoy this new connection technology through OPPO’s new smartphone next year.

Of course, not only smartphones, our users also promise to use more smart products in OPPO’s IoT ecosystem. Enco Free true wireless headphones with AI noise-canceling technology and integrated router connected to 5G OPPO CPE T1 will be an interesting highlight in 2020, contributing to rounding up the consumer experience. with OPPO brand product.

If 2019 is considered a pivotal year with the establishment of the APAC strategy and expanding its presence to the IoT field, 2020 promises to be a real breakthrough time for OPPO brand in many key markets. that is Vietnam. Keep standing pioneer in the evolution of smart connected, this will be a great opportunity for OPPO to conquer our country users with products, high-end technology.

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Source : Trí Thức Trẻ