Apple rolls out a new App Store developer site with guides and videos for growing app businesses

Apple today is unveiling an overhaul to its App Store developer website, a resource available to the 11 million registered developers worldwide who have helped grow the App Store to now more than 1.5 million applications. The updated site will include new articles and videos aimed at helping developers better understand how to grow their businesses and engage users. For example, some of the topics will include things like getting an app discovered on the App Store, using freemium business models (meaning, free with optional upgrades to a paid tier) and how to engage users via app updates.

These articles and guides are arriving at a time when it’s become increasingly more difficult for App Store developers to get their new applications noticed amid a sea of competitors, and when industry insiders suspect we may have reached a point of “app fatigue.”

Apple is clearly aware of the problem, as Bloomberg last week reported the company has been quietly exploring ways to revamp the App Store, and was even considering features that would allow developers to pay to have their app promoted in search — a model similar to Google’s.

Of course, there’s no doubt the App Store economy has had an impact over the years — Apple says it has paid $40 billion to developers since the store opened, and the App Store is responsible for some 1.9 million U.S. jobs.

Source : http://techcrunch.com/