Apple is restarting production of the iPhone X because the XS and XS Max are not selling well

Linh Le

Apple is restarting production of the iPhone X because the XS and XS Max are not selling well

The holiday season is not looking up for Apple.

The tech giant is resuming production of the iPhone X due to poor demand for its iPhone XS and XS models, a report from The Wall Street Journal says.

 

The XS and XS Max, both latest models from the Cupertino giant, released in September and have received generally favorable reviews across the board. But, it appears that now the newest iPhones aren’t flying off the racks as Apple originally projected.

This latest development comes after a report revealing that Apple has cut production for its new phones: The XS, XS Max, and XR. The “affordable” XR took the biggest hit with cuts happening twice over two months.

 
IMAGE: Mashable

Anyway, the decision to kickstart iPhone X production is allegedly due to an ongoing agreement Apple made with Samsung for OLED screens. Another factor, according to the WSJ, is because the iPhone X’s parts are older and hence making it cheaper to manufacture, as compared to, say, the XS.

But hey, Apple is still one of the richest companies in the world, having achieved US$1 trillion market cap in August (although it lost the spot later).

What’s the worry?

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Source : https://sea.mashable.com