Apple launches new generation, extremely powerful 4K Apple TV

Apple today announced the next generation of Apple TV 4K: more powerful, more entertaining, more affordable than ever, and delivering stunning cinema-quality quality. Under the strong support from the A15 Bionic chip like on the iPhone 14, for faster performance and smoother gaming experience, and the ability to support HDR10+ combined with Dolby Vision, the new Apple TV 4K has countless entertainment options for everyone to enjoy on the biggest screen in the house.

Apple TV 4K also seamlessly integrates with other Apple devices and services, bringing a host of magical transformations to the living room that caters to the whole family, while making it more convenient as a home office. smart home control center.

The new Apple TV 4K comes in two configurations: Apple TV 4K (Wi-Fi) with 64GB of storage; and Apple TV 4K (Wi-Fi + Ethernet) with Gigabit Ethernet support for faster networking and streaming, Thread Mesh networking protocol for connecting to more smart home accessories, and more storage double (128GB) to store apps and games.

” Apple TV 4K is the ultimate experience for Apple product users to enjoy the entertainment they love on the biggest screen in their home and now ,” said Bob Borchers, Apple’s VP of Worldwide Product Marketing. This product is more powerful than ever. Unlike anything else on the market, the new Apple TV 4K seamlessly connects to other Apple devices, is easy to use, and offers access to great Apple content. Everyone in the family can find and enjoy the content they love on the new Apple TV 4K .”

Seamless Integration with Ecosystem

Apple TV 4K works seamlessly with other Apple devices, starting with setup with iPhone and easily controlling your TV anytime with the Apple TV Remote in Control Center. Apple’s ability to deeply integrate hardware, software, and services also brings many of the best in the Apple TV 4K ecosystem, including:

• Apple Music gives users access to a catalog of over 100 million lossless songs from the music world’s most respected and beloved artists , expertly curated playlists, and videos. music through Apple TV 4K.

• Apple TV+ is home to top comedy and TV series, feature films, documentaries, and more entertainment suitable for kids and families, including Best Picture winners. This year’s Oscars are “CODA”; record-breaking Emmy Award-winning film “Ted Lasso”; hit TV series “Cutting Memories”; the movie “Shantaram” based on the best-selling novel; and audience-favorite series such as “Lam Chieu Sisters”, “Mythical Mission”, “Pachinko”, etc. Apple TV+ will also broadcast live sports, including “Friday Night Baseball” ” and Major League Soccer matches coming up in early 2023.

• Apple Arcade on Apple TV 4K contains many of the top award-winning titles, like “NBA 2K23 Arcade Edition” and “Jetpack Joyride 2”, longtime favorites like “Sneaky Sasquatch”, or “Warped Kart” Racers”. Massive content updates added weekly, with no ads or in-app purchases. Players can connect popular game controllers to experience hit titles.

• Apple Fitness+ is an award-winning fitness and wellness service designed for all users, no matter where they are in their fitness journey, and helps them lead healthier everyday lives. .

New features on tvOS 16

This fall, new features coming to the Apple TV experience with tvOS 16 will include updates to Siri, allowing customers to use voice to control Apple TV and interact with search results. find easier. With a new design, Siri on Apple TV has the ability to recognize each user’s voice to easily access the right movies, TV shows, music, games and apps, and continue watching unfinished content.

When wearing AirPods, users can say “Hey Siri” to search and control Apple TV hands-free. Siri Assistant on Apple TV has expanded to Chile, Finland, and South Africa, and will launch in Denmark, Luxembourg, and Singapore later this year, bringing Siri on Apple TV to 30 countries and regions.

Through iCloud Shared Photo Library on Apple TV, all family members will be able to view their photos together on the big screen. Cross-device connectivity on Apple TV 4K will allow developers to integrate personalized experiences between their apps on iPhone and Apple Watch with Apple TV.

Apple TV 4K as Smart Home Control Center

As the hub for home control, Apple TV 4K securely connects to compatible smart home accessories, including HomeKit cameras, lights, window shades, and more; thereby allowing users to set up scenes and control their smart home when not at home; as well as ensure that such devices can operate automatically.

With Thread networking support, Apple TV 4K (Wi-Fi + Ethernet) connects securely and reliably with compatible Thread technology smart home accessories.

Apple TV 4K and the Environment

The new Apple TV 4K is designed to reduce the product’s own impact on the environment, consuming nearly 30% less power than the previous generation and still delivering more powerful performance. The improved performance of the A15 Bionic eliminates the need for an internal fan, making the design more compact and contributing to a 25% reduction in carbon emissions compared to the previous generation.

For the first time on Apple TV, the Apple TV 4K uses 100% recycled gold in the coating of many printed circuit boards, as well as 100% recycled tin in the solder. The thermal module is made of 80% recycled aluminum, while the Siri Remote’s case contains 100% recycled aluminum. The new packaging design eliminates the outer plastic wrap and more than 90% of the packaging is fiber, bringing Apple closer to its goal of completely eliminating plastic from all packaging by 2025. Apple TV 4K products are free of mercury, BFR, PVC, and beryllium.