Apple is doubling down on the security of iOS 14, leaving Facebook with fears of hurting ad revenue

One of the very important new security features of iOS 14, is the option that allows users to disable tracking between different apps. During its quarterly meeting last month, Facebook admitted that the new iOS 14 security feature could affect ad revenue.

According to a report by The Information, during the last meeting, Facebook met with representatives of mobile game companies to discuss the changes in privacy and security of iOS 14. These mobile game companies are partners. Facebook main advertisement.

These companies often post ads directly on Facebook, allowing users to download apps and games. However, without user data, ads are less effective on iOS 14. As a result, these companies may spend less money on Facebook ads.

Interestingly, according to The Information, if iOS 14’s privacy and security changes affect mobile game companies, then Apple itself will be affected. According to Sensor Tower data, 68% of the App Store’s revenue in 2019 will come from games.

However, Apple has pledged to increase the security and privacy of users on iOS 14. In a statement, Apple said ads targeting users are allowed to welcome, however users should be allowed to take control of this action.

According to The Information, an Apple spokesperson said: “Apple wants to give users the option to participate in these advertisements or not. If someone doesn’t want to be tracked, Apple will make sure of it and will notify the app developer. Apple is committed to being able to prevent any application from continuing to track users, which is against their wishes.

A new feature of iOS 14 allows users to disable tracking between different apps. In iOS 14, developers will have to get permission before tracking users across apps and the web they don’t own.

You can set this up and block apps like Facebook from tracking data from other apps and websites, by going to Settings and navigating to Privacy> Tracking.

Reference: 9to5mac