Apple is class-action sued for alleged fraudulent and deceptive marketing of MacBook M1 screen problems

Tram Ho

Apple is facing a new class-action lawsuit in the US alleging misleading and/or deceptive marketing for the MacBook Pro and MacBook Air M1, along with allegations of fraudulent business practices, customer support misconduct and violation of consumer laws.

The lawsuit, filed this week in Northern California, represents Apple customers across the US who have faced hardware failures on their M1 MacBook Pro and ‌MacBook Air‌.

Over the past few months, many customers have complained that the screens on their new MacBook M1s have suddenly cracked or displayed black horizontal lines rendering them unusable. As alleged in the lawsuit filing, those customers said the cracks and failures were caused by hardware failure and not by the users themselves.

Apple bị kiện tập thể với cáo buộc tiếp thị gian dối và lừa đảo đối với các vấn đề về màn hình của MacBook M1 - Ảnh 1.

The lawsuit addresses the larger issue of Apple’s “deceptive marketing” and “fraudulent” business. The lawsuit accuses Apple of falsely promoting the 13-inch displays in the MacBook Pro and ‌MacBook Air‌ as “quality, reliability, and durability,” despite the fact that it’s the opposite.

Apple is accused of deliberately misleading customers by praising the screen quality of the MacBook Pro and ‌MacBook Air‌. According to the filing, Apple knew about the screen’s error while performing quality tests, but still decided to open it up for sale and “advertise” extremely good quality.

To ensure durability, we have evaluated the 13-inch ‌MacBook Air‌ in our Reliability Test Lab, using rigorous testing methods that simulate the customer experience,” the lawsuit states. Apple’s statement as an additional document indicates that the company was aware of this bug. The company was “negligible” to fail to identify the display’s weakness, according to the lawsuit.

The lawsuit further accuses Apple of materially violating consumer law, according to the law in the state of California. Specifically, the lawsuit alleges that Apple violated consumer law by refusing to repair screens for customers, even if they were still under warranty.

The lawsuit cites one customer who was quoted $480 for replacing a damaged ‌MacBook Air‌ screen, while another customer was told the cost was $615. In many other cases, according to the lawsuit, Apple refused to repair screens under warranty because the company believed they were caused by the user and were considered accidental drops.

In some cases, small foreign objects caught between the MacBook and its screen can cause damage; however, the lawsuit claims no customer has done so, and the widespread nature of the defect proves it to be more of a manufacturing defect than anything else. These customers accuse Apple of implementing a wrong business model, always using the excuse of screen failure to deliberately put them in a vicious circle of screen repair.

Apple bị kiện tập thể với cáo buộc tiếp thị gian dối và lừa đảo đối với các vấn đề về màn hình của MacBook M1 - Ảnh 2.

Many users talk about the MacBook Air M1 screen cracking on its own on Apple’s support page

Currently, the lawsuit does not ask Apple for damages or money. Instead, they asked Apple to change its “mismarketing” about the quality and reliability of MacBook screens, and stop “unfair, illegal, or otherwise unjust repair, replacement, or remediation.” untrue and/or fraudulent.”

The class-action lawsuit gives Apple 30 days, beginning August 30, to respond to customers and identify the alleged screen failure. After 30 days have passed without Apple taking action, the lawsuit, on behalf of Apple’s customers and others involved, will be moved to seeking damages from the company.

The specific amount of damages sought by the lawsuit will be determined later in the trial as requested by the jury. However, it is estimated that collective damages from Apple customers who experience the aforementioned screen error could reach more than 5 million USD, excluding the fee for the illegal income penalty and the penalty fee for “deception”. ” caused by Apple.

An Apple spokesperson declined to comment when contacted for comment on the lawsuit.

Reference: MacRumors

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Source : Genk