Apple hits historic milestone in China in the fourth quarter of 2022

Tram Ho

According to newly released report data, Apple became the leading brand in the smartphone market in China in the fourth quarter of 2022. The popularity of Chinese people for this brand also helps “Apples” become the second largest smartphone company in the country of billions of people in the whole year of 2022.

In fact, Apple’s sales in China in 2022 hit a quarterly sales record in the company’s history with 23.7%. Accordingly, for every 4 people who change phones in the fourth quarter of 2022, about 1 will choose iPhone.

For the whole year of 2022, Apple surpassed many other brands to capture 18% of the market, closely following Vivo’s leading market share of 19.2%. The impressive appeal of iPhone 14 is considered to play an important role in enticing Chinese customers to switch to Apple products.

HONOR is the only brand with annual sales growth in China like Apple. Currently, this brand is standing in 4th place, after OPPO in terms of market share for the whole year of 2022.

Analysts say Xiaomi, Huawei and Realme tumbled with huge losses as a result of global economic turmoil.

Share the news now

Source : Genk