Apple hit 1 billion active iPhones worldwide

Tram Ho

According to the latest report by a veteran analyst, Apple has reached the milestone of 1 billion active iPhones worldwide. “A billion people currently use an iPhone,” said analyst Neil Cybart . According to my estimates, Apple passed the 1 billion iPhone user mark last month. Thirteen years after the sale, the iPhone is still the popular and best-selling smartphone.

There has been speculation that Apple will no longer announce iPhone sales due to peak iPhone sales. It’s true that iPhone sales were down at the time, but that doesn’t mean it peaked, says Cybart, a analyst.

Apple đạt cột mốc 1 tỷ chiếc iPhone đang hoạt động trên toàn thế giới - Ảnh 1.

“Sales don’t depict the whole picture of Apple’s iPhone business. That is why Apple decided not to release these numbers anymore. However, Wall Street made the mistake of relying on sales as a measure of Apple’s business.

Falling iPhone sales doesn’t mean bad iPhone business. Instead, a longer upgrade cycle could be the leading factor in the decline in iPhone sales. In addition, sales do not say anything about customer satisfaction and loyalty ”.

Cybart analyst thinks that people are too concerned about the proportion of users switching from Android to iPhone, but in reality this number is only a very small fraction.

Apple đạt cột mốc 1 tỷ chiếc iPhone đang hoạt động trên toàn thế giới - Ảnh 2.

The number of active iPhones has increased year by year.

“The iPhone business is tied to loyalty and upgrading by old users. Although Apple still brings in 20 to 30 million new iPhone users every year, the percentage of iPhone sales to new users has been steadily decreasing. In 2020, the percentage of iPhone sales to new users will only account for less than 20% of total sales, the lowest ever ”.

Therefore, the iPhone business involves old users upgrading and buying new iPhones. Maybe the upgrade cycle will last 2 to 3 years, but they’ll still buy a new iPhone instead of switching to an Android smartphone. That guarantees that Apple will still be able to sell the iPhone, no matter what.

In addition, the 1 billion iPhone user platform will help Apple make a lot of money from its online services. Those are Apple Pay, Apple Store, App Store, iCloud, Apple Music, Apple Arcade and many more.

Another interesting comment of analyst Cybart, is that what attracts new users to join the Apple ecosystem is no longer the iPhone, but the accessories like the Apple Watch, the AirPods or have. Apple Glass of the future.

Reference: phonearena, 9to5mac

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Source : Genk