Apple, Facebook ‘war’ because of the ad-blocking feature on iOS 14

On November 19, Apple confirmed that it would continue the pre-set changes in the iOS 14 operating system, despite complaints from companies like Facebook. The iPhone maker said it will still provide an ad blocking option for users on Apple devices. In September, the plan was postponed to give developers time to make the necessary changes.

However, in a letter to the nonprofit Ranking Digital Rights, Apple said that everything will roll out next year, as the company shares concerns with users about being tracked without consent, as well as advertising networks, data brokers “repack” and resell data.

Feature that allows users to block ads on iOS 14

The letter from Privacy Director Jane Horvath stressed that Apple still favors online advertising, but without “uncontrolled data collection” and outlines the line with Facebook. “On the contrary, Facebook and others have a very different approach towards the goal,” writes Ms. Horvath. That allows Facebook to group users into smaller segments that use detailed browsing data to target ads, she wrote.

Apple’s chief privacy officer affirmed, “Facebook leaders have made it clear their intention is to collect as much data as possible on their products and third parties to develop and monetize their detailed profiles. user. The disregard for user privacy continues to expand, being included in more of their products.

Earlier this year, Facebook said that Apple’s move will cause damage to many programmers and publishers in these difficult business times.

After the letter was published, Facebook responded on Bloomberg. A Facebook representative accused Apple of using its dominant position to prioritize its own data collection, while making it nearly impossible for competitors to use that data. “They insist on doing it for privacy, but in fact for profit,” said Facebook.

The feature that caused Apple and Facebook to arise conflicts is called App Tracking Transparency (ATT). It allows users to manage the use of IDFA (identifier for advertisers) on apps in iOS 14. IDFA helps advertisers track and link user profiles to specific devices. Simply put, every time you open an application on the iPhone, the user will be asked whether to allow tracking on other apps or websites of other companies. Facebook warned, this feature can reduce advertising revenue by 50% through Audience Network.

According to Bloomberg, AppleInsider