Apple cuts production of iPhone 14 Plus after only 2 weeks of sale

According to The Information, the weak sales of the iPhone 14 Plus series forced Apple to suspend production of this model to reassess consumer demand. Notably, this move took place as soon as the new iPhone 14 Plus went on sale after only a month, even in the Vietnamese market, this model has only appeared on store shelves for less than a week.

In addition, two suppliers in China who assemble parts into larger modules are cutting production by 70% and 90% respectively.

In addition, last month, many reports said that Apple had cut iPhone 14 and iPhone 14 Plus production due to poor sales of these two models. Meanwhile, Foxconn – the main unit of processing iPhone devices – said it will focus on producing iPhone 14 Pro and iPhone 14 Pro Max.

The iPhone 14 Plus is an example of Apple’s laddering strategy, with a product having many different price points. The product is $100 more expensive than the iPhone 14 and $100 cheaper than the iPhone 14 Pro, which comes with more attractive features. However, the flagship has to wait until October 7 to officially be sold on the market. Initially, Apple expected a breakthrough in revenue, but this time it seems that the company did not properly evaluate the demand from users.

However, poor sales does not mean that Apple will quickly kill this model. The Plus variant on the iPhone has just returned after 5 years, and users need more time to learn or get used to new names before investing in a satisfactory device. Even many sources indicate that Apple will still introduce iPhone 15 Plus next year along with iPhone 15, iPhone 15 Pro and iPhone 15 Pro Max.

Currently, iPhone 13 Pro Max is still sold genuine in many countries until it runs out of stock. It is for this reason that the iPhone 14 Plus – with the same price as the iPhone 13 Pro Max – has gradually lost its appeal to users. Obviously, when comparing iPhone 14 Plus and iPhone 13 Pro Max, the latest iPhone model has many losses from screen to camera. However, this weakness will soon end because the iPhone 13 Pro Max will be out of stock globally from the beginning of 2023. At that time, the iPhone 14 Plus will really have a better place with users.

At this point, the global smartphone market has become depressed and shipments in the third quarter are even down 9% year-on-year and demand will still not be better in the sixth quarter. Next -9 months.

Reference: Reuters