- Tram Ho
Yesterday 4/12, Amazon Selling Global held the first “Cross-border e-commerce conference in Vietnam” , attracting more than 2,000 sales and small and medium-sized businesses (SMEs) to attend. . Also in the event, after nearly two years of preliminary exploration and cooperation, Amazon “Giant” has officially signed a memorandum of cooperation with the Ministry of Industry and Trade.
Representatives from the Ministry of Industry and Trade and Amazon are exchanging official cooperation memorandums.
Amazon and the Ministry of Industry and Trade have discussed building Amazon Vietnam website
The MoU between the Ministry of Industry and Trade and Amazon aims at supporting businesses and domestic sellers to boost sales and export goods to international markets. According to the Memorandum of Understanding, Vietrade and Amazon Global Selling will carry out the following programs: export via e-commerce (E-commerce), develop Vietnamese E-commerce brand with Amazon, train Vietnamese human resources Nam on e-commerce, general booth and cooperation policy.
In addition, this conference also marked the beginning of a strategic cooperation relationship between Amazon Global Selling and T&T Group, with the support of SHB Bank. By providing knowledge, human resources, business networks, digital and financial solutions; T&T will work with all parties to support SMEs to expand their business, thereby promoting the growth of Vietnam’s export.
Representatives of Amazon and T&T representatives are conducting activities to hide the cooperation between the two.
Previously, T&T Group also collaborated with the Ministry of Industry and Trade and Amazon Global Selling to organize the contest “Vietnam E-commerce Cross-Border Talent 2019″, in order to find and nurture the young workforce, thereby encouraging the Vietnamese enterprises explore and learn more deeply about cross-border e-commerce.
” The chain of activities organized jointly with Amazon Global Selling has previously achieved many successes. Transboundary e-commerce has positive effects on Vietnam’s export economy in general and the development of businesses. Vietnam in particular. The implementation of the strategic cooperation agreement will be a solid premise, laying the foundations for longer-term strategic plans between the Vietnam Trade Promotion Agency and Amazon Global Selling in the future “, – Mr. Vu Ba Phu, Director of the Department of Trade Promotion, Ministry of Industry and Trade said.
Of the 105 businesses that participated in the Amazon training course and the Ministry of Industry and Trade, organized in the past 6 months, 50% of them sold goods through Amazon.
Ms. Susan, Vice President of Government Relations of Amazon, revealed that during the recent meeting with the Ministry of Industry and Trade, both discussed how to coordinate between Amazon, Vietnamese businesses and key agencies. The coating is practical and effective. Including discussing the issue of setting up Amazon in Vietnam.
However, when discussing this issue later, Mr. Tran Xuan Thuy – General Director of Amazon Selling Global Vietnam, said that the establishment of Amazon Vietnam is not simple. Because we have to have a sufficient number of salespeople, otherwise it will have the opposite effect, if the customer enters nothing later they may not enter.
5 priority strategies of Amazon Selling Global Vietnam in 2020
On the other hand, Mr. Tran Xuan Thuy also shared the 5 strategic priorities of Amazon Selling Global in 2020.
Mr. Tran Xuan Thuy – General Director of Amazon Selling Global Vietnam
The first is to raise awareness about online exports and expand in more regions. Amazon Global Selling will host more direct trainings and work closely with partners to drive awareness.
Second, provide many useful services and tools. Introduced at a conference for Vietnamese sellers, Amazon’s advertising solution helps sellers find, attract and engage millions of customers at every stage of their buying process.
Self-service solutions include Sponsored Products, Sponsored Brands, Sponsored Displays (beta), and Stores. In 2019, Amazon has launched 150 tools and services globally since the beginning of 2019 to help independent small and medium businesses increase their sales on Amazon stores.
Third, expand new markets. With the launch of Amazon Singapore, there will be an additional international market for Vietnamese sellers in addition to Amazon.com. These are Amazon’s relentless efforts to give Vietnamese sellers more opportunities to export online.
Finally, build partner network services. Identify and build partner network services to help salespeople explore effective global opportunities.
Integrate local partner networks, through strengthening existing cooperation and developing new partnerships. Amazon Selling Global will expand the market, move to provinces with good infrastructure and a relatively good number of businesses such as Hai Phong – Da Nang – Can Tho.
Vietnam’s textile, footwear, crafts and consumer products are very popular on Amazon
According to Amazon, Vietnam is the market with the highest sales growth rate on this platform in Southeast Asia. The most popular Vietnamese products on Amazon can include textiles, leather, shoes, crafts and consumer products.
Footwear is one of Vietnam’s most popular categories on Amazon.
So, in this conference, Amazon Selling Global organized the exhibition “One Village One Product – One Village One Product” displaying high quality “made in Vietnam” items such as coffee, tea and textiles. sewing, handicrafts, health care and beauty products as well as traditional cultural products such as ao dai, conical hats, ethnic musical instruments, etc.
According to Mr. Nguyen Van Dong – CEO of Ha An Company, their products are mainly rattan, bamboo and handicraft products, produced with the purpose of meeting the daily needs of consumers. . Ha An started selling on Amazon in July 2019 with the support of a cooperation program between Vietrade and Amazon Global Selling.
Amazon offers Ha An a great opportunity to reach customers outside of Vietnam. They chose to use Amazon FBA (Amazon Order Complete Service). From the beginning, FBA helped Ha An to solve the challenges of delivering and completing orders. Thanks to FBA, this business can focus on research and improve product quality, thereby better satisfying the needs of customers.
” Vietnam is a country with great potential to develop cross-border e-commerce thanks to its advantages in manufacturing, as well as abundant labor supply, with many young talents and a large online community. Amazon Global Selling is a channel of trusted and growing local sellers.
Today’s conference is one of our efforts to help Vietnamese businesses go further in the international market. With the Amazon Global Selling team in Vietnam, we will constantly support Vietnamese sales partners throughout their business journey on Amazon “- Mr. Gijae Seong – Director of Amazon Global Selling Southeast Asia, Australia and New Zealand, supplement.
Source : Trí Thức Trẻ