Alibaba’s Singles’ Day sales hit a record $ 56.3 billion in the first 30 minutes

Tram Ho

Alibaba just officially launched the world’s largest Singles’ Day Shopping Festival – attracting hundreds of millions of people.

This year’s sales, after the first 30 minutes of November 11, reached 372.3 billion yuan ($ 56.3 billion), including sales from the early opening days of the month.

 Doanh thu sau 30 phút đầu Ngày độc thân của Alibaba đạt con số kỷ lục 56,3 tỷ USD - Ảnh 1.

The year 2020 sees a record number of participating brands, from Apple to Nike. All bet that after months of staying at home due to the Covid-19 translation, 400 million middle-class Chinese are ready to spend everything from vacation bookings, home electronics and even lice are buying a house.

As such, Alibaba knocked away last year’s sales record of $ 38 billion when it added three more shopping days before November 11 due to the impact of the pandemic.

The above figures are evidence that Chinese consumers are still spending strongly despite the slow recovery of the economy.

Also due to the impact of the pandemic, this year Alibaba has narrowed down live events and relied mainly on online advertising such as celebrity livestreams sales. Star Katy Perry is scheduled to appear in an online event on Tuesday.

Products such as robot vacuums and home cleaning are expected to sell well this year.

3 million people, 4000 aircraft for cargo transportation

Alibaba’s logistics arm Cainiao says it uses more than 4,000 full-flight flights and long-haul freight trains to bring goods to China.

Meanwhile, a total of 3 million Cainiao employees and their partners will be involved in global shipping, logistics, and seaport operations.

They also use more than 10,000 mobile warehouses to allow customers to pick up packages without having to contact people.

Written in the number 11/11, the November 11 looks like “bare branches,” a Chinese expression for a single word that has no connection.

In the 1990s, some Chinese college students decided to celebrate their singles day on this day, they called Singles’ Day.

This is seen as a protest day against Valentine’s Day, and many singles in China start flaunting themselves on this day as a way to combat social pressure about a relationship.

But major Chinese e-commerce sites only started to make a real impression after Alibaba first branded its annual shopping festival in 2009, offering discounts of at least 50% and free full shipping. countries on both the Taobao and Taobao Mall e-commerce platforms (now known as Tmall).

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Source : Genk