AirPods case strap for 300,000 VND ‘sold out’

Tram Ho

During the recent product launch, in addition to key electronic devices, Apple also announced a few accessories for sale. In particular, the most prominent is a lanyard for AirPods Pro 2 made of braided cord with a plastic clip at the top. Weighing only 4.54 grams, it was sold by the US company for 13 USD, equivalent to 300,000 VND. In fact, you can find something with a similar design and function anywhere in the world, for as little as a few thousand dong.

Dây buộc hộp đựng AirPods giá 300.000 đồng 'cháy hàng' - Ảnh 1.

Lanyard for Apple’s second generation AirPods Pro.

This accessory quickly received a huge wave of criticism from the online community, with a similar reaction to the times Apple sold items like wheels for Mac Pro for $ 799, or a car. iPhone screen cleaning cloth for $19.

But despite the opposition, in Apple’s largest and most important market today – China – this accessory is being ordered to the point of “sold out”. This stems from the huge interest among Chinese consumers in the new iPhone 14 handset as well as related products from the US tech giant.

The wait time for the lanyard’s online orders according to Apple’s website has now been over five weeks. That is, if you order on September 13, you will have to accept the earliest delivery date of October 19. This waiting time is now similar to the wait time to receive an iPhone 14 Pro Max, and surpasses the time to hold an iPhone 14 in hand.

The lanyard hashtag became a trending topic on Chinese social media platform Weibo this week, garnering more than 350 million views and 12,000 discussions.

“I don’t even dare to buy such an expensive rope to hang myself,” wrote one user, and the comment has received more than 16,000 likes. “There are a lot of things like this in a shop that sells 2 yuan (about 6,000 VND) items,” said another.

Some users say the price is “acceptable” for consumers who have spent up to $ 299 to buy AirPods Pro 2. However, others also question whether Apple is doing it on purpose. offer this price as a form of marketing.

Of course, lanyards are still available at some Apple stores for now. And if it is not possible to get there, users of this country can visit any market to buy an alternative product at a much cheaper price. Meanwhile, Incase, the unit responsible for manufacturing this lanyard for Apple, said on its website that its product has a “purposefully simple design”. However, the company did not respond to any request for comment.

Dây buộc hộp đựng AirPods giá 300.000 đồng 'cháy hàng' - Ảnh 2.

iPhone 14 on display at Apple headquarters on September 7.

Despite all the ridicule or objections, Apple is still extremely popular in China. And this also helps boost sales of its official accessories. Like its other products, Apple’s new iPhone models have proven to be attractive in this country of 1.4 billion people.

On Saturday, 24 hours after the official pre-orders opened, Chinese consumers ordered more than 2 million iPhone 14 devices through the official Apple Store on the JD.com platform. A significant portion of the pre-orders are for two premium Pro models.

Despite initial consumer complaints about the lack of innovation in product design, analysts believe the iPhone 14 series can help Apple fend off Android phones in the high-end segment, where it’s becoming increasingly popular. targeted by a series of Chinese smartphone manufacturers such as Xiaomi, Oppo and Huawei. Overall smartphone sales have declined in the country amid weakening shopping demand due to the economic impact. But nearly half of China’s high-end smartphone sales in the second quarter were still for iPhones, according to figures from Counterpoint.

Refer to SCMP

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Source : Genk