- Tram Ho
Apple may be struggling to compete in smartphone sales with Samsung and Huawei, but the company is still leading in at least three other key business segments. According to the latest figures compiled by market research companies such as International Data Corporation, iPads, Apple Watch and AirPods dominate the world’s tablet, smartwatch, and hearables devices.
Apple’s AirPods headset
Of course, smartwatches and “hearables” are more often classified as “wearables” along with activity trackers. And it’s no surprise that Apple surpassed both Xiaomi and Huawei in Q1 2019 in this business segment.
IDC says “hearables” are devices that can be used as a headset, or headphones, that can do more than just play music like conventional headphones.
We’re talking about Apple’s AirPods and Samsung’s Galaxy Buds – devices that work over wireless and can perform advanced tasks like interacting with a voice assistant or monitoring the wearer’s health. . Such products are called “hearables”. In the second quarter of 2019, Apple was the market leader with a market share of up to 50.2%.
IDC’s latest statistics on the wearables market
In addition to the refreshed AirPods this year, the latest Beats-branded wireless earphones also contributed to this incredible growth.
In second place, Samsung held a 10.2% market share with sales increasing from less than 1 million devices in the second quarter of 2018 to 3.3 million as currently. Of course, sales of the Galaxy Buds are high in part due to the fact that it is offered to Galaxy S10 buyers. In addition, Samsung also owns the JBL brand with quality, affordable headphones.
In third place, Xiaomi is heavily dependent on sales of domestic products such as AirDots (over 2 million devices). Bose and Jabra consolidate 4th and 5th place thanks to products like SoundSport Free and Elite Active 65t.
Overall, a whopping 31.3 million “hearables” were sold worldwide between April and June 2019, accounting for nearly 50% of the wearables market, surpassing even smartwatches. and fitness bands.
Source : Trí Thức Trẻ