- Tram Ho
If Samsung is ignored, the Indian smartphone market is completely dominated by Chinese manufacturers. However, tensions between India and China, along with the movement to boycott Chinese products, can change that.
A few days ago, India officially issued a ban on 59 Chinese applications. Including a very hot application today is TikTok, which India is one of the largest markets of TikTok, accounting for 30% of total downloads.
Analysts say Xiaomi, Vivo and Chinese smartphone makers will be the next victims of the boycott. Chinese smartphones are gaining ground in India thanks to their low price and strong configuration.
According to the latest estimates, Xiaomi accounts for 30%, Vivo accounts for 17%, Samsung ranks third with 16%, followed by Realme with 14% and Oppo with 12% market share of the smartphone market in India. Chinese smartphone makers have a combined 81% market share in India. Meanwhile, Apple is only modest with 11%.
Samsung is clearly taking this good opportunity to gain more market share in the potential Indian market. The proof is recent, Samsung has launched four consecutive smartphones cheap in India.
Samsung is not only focusing on its high-end product line, but also the mid-range smartphones such as A-series or cheap as M-series are also focused.
In the near future, Samsung will launch a smartphone using a third-party OLED panel, rather than Samsung Display, to cut costs. This will be the first time Samsung has used an OLED panel from another manufacturer, showing every effort to reduce product costs.
Not just Samsung, but even Apple will probably benefit from a wave of boycotts of China in India. Apple has also changed its strategy, with the launch of cheap iPhones. The iPhone 12 is also expected to be cheaper than the iPhone 11, making it easier to reach potential markets like India.
Source : Genk