After changing CEO, application be continued a series of personnel changes, leaving the car-hailing market is just a rumor?

The information on the personnel adjustment of be appeared immediately after beGroup officially announced that Mr. Tran Thanh Hai is no longer the CEO of the application on 24/12. Some information shows that the number of personnel in this adjustment is quite large. That also led to rumors about the application being no longer active.

Feedback with the ICTnews reporter on the aforementioned information, the representative of beGroup, the owner and developer of a ride-hailing app, confirmed that the adjustment of personnel and this move is to meet the development strategy in the period. new paragraph.

Be changing personnel to meet new business strategies

Specifically, be be said: “With each stage, businesses will have different needs for resources and beGroup is continuing to recruit the necessary positions for the development of business plans. normal operation of all businesses “.

“Instead of distributing resources for many new products, the vision of beGroup is to protect and develop the market share of technology calling vehicles to maintain the No. 2 position in the market, and quickly close the gap with number one competitor, “said this.

Previously, be said it also halted the deployment of beFood service to focus more on the ride-hailing service. This is also the cause of the personnel adjustment.

In order to focus on “fighting” for the technology call segment to shorten the distance with the No. 1 competitor, beGroup will continue to increase its operating area and strengthen the recruitment policy, train drivers. and recruiting quality personnel in 2020. At the same time, they are ready to plan to anticipate the replacement of Decree 86 of the Ministry of Transport.

In addition, the application representative also denied when a reporter of ICTnews asked about the information whether or not to seek another investor to maintain his activities. He said be will continue to invest in his business activities as today.

be is a ride-hailing app that launched in Vietnam in late 2018 and declares itself to be a transport application. The company’s advantage when focusing on technology transportation is the Decree replacing the amended Decree 86 of the Ministry of Transport. Accordingly, with beGroup’s business registration as a technology application transport company right from the first day of establishment, the be application will minimize the disturbance of the way of cooperating with drivers and vehicles of they, while retaining the right to operate the vehicle and set rates. This is the biggest strength of the policy be compared to competitors in the market.

Despite focusing resources on the development of technology transportation, beGroup is in parallel developing the beFinancial and beLoyalty project to create more utilities for customers right on the current ride-hailing app.

Currently, the ride-hailing app has been downloaded on more than 5.5 million mobile devices with 60,000 drivers, about 350,000 rides are required daily and completed more than 38 million beBike and beCar rides since its official launch. Service launch in December 2018. To date, the ride-hailing app has been available in 10 provinces and cities including Hanoi, Ho Chi Minh City, Binh Duong, Dong Nai, Vung Tau, Can Tho, Da Nang, Hai Phong, Nha Trang and Quang. Ninh.