According to IHS Markit, Apple has been pushed down by Oppo to fourth place among leading smartphone manufacturers

Reports from market analyst IHS Markit show that Apple is gradually losing its attraction in the smartphone market.

The US technology company dropped to fourth place in IHS Markit’s list of the world’s largest smartphone manufacturers in the second quarter of 2019. They are now behind Samsung, Huawei and Oppo, a phone brand. China is still little known in the US and Europe.

According to IHS Markit data, in 3 months to the end of June, Apple shipped 35.3 million iPhones, accounting for 11% of the smartphone market. They were pushed down by Oppo when the company shipped 36.2 million smartphones.

Both Samsung and Huawei, despite difficulties in the US market, have shipped 75.1 million and 58.7 million smartphones, accounting for 23% and 18% of the respective market share.

IPhone sales after a record drop in the first 3 months of this year (as of the end of March) continued to decline sharply in the next quarter, when it dropped by 11.8% over the same period last year, only reached 26 billion USD.

Ranking of the world’s leading smartphone manufacturers according to IHS Markit data.

Now iPhone sales account for less than half of Apple’s total revenue, as the company is gearing up for growth in other products like the Apple Watch.

Analysts say this is because users are using older phones longer to avoid buying new, more expensive models.

Meanwhile, Apple continues to refuse to create a cheap iPhone to target users in emerging markets, meaning they are ignoring a large number of users and allowing rivals to win customers. there.

Huawei temporarily overcame the storm

Another noteworthy thing in the data of IHS Markit is Huawei. At this point, it seems that Chinese smartphone firms have found a way to survive the recent ban on US technology sales.

According to Jusy Hong, IHS’s director of analytics and research, it is because they have boosted sales in China.

He wrote in his statement about this data: ” So far Huawei may have weathered the storm .”

” Following the first quarter’s strong business results, Huawei is one of the few smartphone manufacturers that goes against the negative trend of the market in the second quarter. Huawei has been able to replace the decline in market sales. international by increasing sales in China . ”

But Mr Hong also stressed that the full impact of the US ban would begin to feel for Huawei’s international business department in the next quarter, as it was launched in May.

Refer to Business Insider