A new power is growing, threatening the online advertising revenue of Google and Facebook

Specifically, the dominance of Facebook and Google in the online advertising market is declining due to the strong rise of companies like Snap, Amazon and Twitter.

Although advertising revenue at Facebook and Google is still very large, reaching 16.62 billion USD and 32.6 billion USD in the second quarter respectively, but smaller players show that they are gaining market share. Research firm EMarketer predicts the pair will lose their combined ad market share in 2019 when global digital advertising spending is expected to increase to $ 333.25 billion.

Currently, Snap has introduced non-skipping advertisements in its programs through “Snap Select”. Amazon and Twitter executives all told analysts that new and improved product offerings are generally giving advertisers more reasons to work with them.

Snap has reported a 48% increase in total revenue over the previous year, reaching $ 388 million. Amazon has reported a 37% growth over the previous year in the revenue category. Revenue for this segment was $ 3 billion in the second quarter. Twitter said it had grown 21% from the previous year, reporting advertising revenue for the second quarter was $ 727 million.

Meanwhile, Facebook has increased ad revenue by 28% from the previous quarter and Google increased by 16%. Google’s advertising revenue growth was a concern for investors in the first quarter, when the report rose only 15% compared to 24% in the same period of 2018. At that time, Google CFO Ruth Porat was blamed partly for product change in YouTube, but said in the second quarter that the video platform has been a major growth driver in recent months.

According to Bao Binh

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