7 sophisticated tricks to help stores “swirl” more money from consumers without us knowing

If you think you’ve equipped enough knowledge, you’re wrong. Companies care about their sales, and they pay close attention to their customers’ moods. Allowing customers to feel comfortable shopping will contribute to stronger spending, and they do not need to do anything more profitable.

In order to do that, they need very sophisticated tricks that you will know right below.

1. Invoice without money unit!

The thought of preparing to leave a large amount of money out of your pocket is actually more or less making us feel a bit … sorry, and also uncomfortable. But according to research by Cornell University’s business department (US), the store removes money from bills and price tags accidentally will make customers feel like spending more, because they do not really let Pay attention to the amount you have to pay.

The same effect happens when spending by credit card: You will tend to spend too much, because 1 is not paying always, 2 is not really seeing how much you spend.

2. Distract attention

We will come up with an example as follows: at Houston airport (USA), many arriving passengers complained that they had to wait a long time for luggage to arrive. The airport did everything, but could not improve the situation. So they decided to … move the conveyor belt to another location, about 6 times further than the old one.

What about the result? People instead of waiting for a place, they spent that time to move, and suddenly no one complained anymore.

It is a way to distract customers, helping them have a more comfortable experience. This also applies to many other locations: elevators with exterior mirrors for customers to take advantage of the look, supermarkets put small products at the checkout counter to distract customers. Overall, they are all intended to help customers feel comfortable in the meantime. Because when they are comfortable, they will spend more money.

3. “Sneak” to upgrade “default” things

To put it plainly, the human brain is a fairly … lazy part of the activity, or rather the least possible activity, especially in everyday tasks, including shopping.

Like when shopping, customers can buy more, as long as they do not force them to choose too much. So, supermarkets have come up with a way: to change the size of the trolley – a design that everyone thinks is “default”, immutable. As a result, customers today tend to buy about 40% more than before, but even they themselves do not realize.

4. The level of product will determine purchasing power

Timberland – the famous fashion brand today had a very difficult time in the early 1980s. At that time, the company sold very good quality shoes, but … not very nice. As a result, sales are declining, while customers say their shoes are too weird.

To solve this story, Director Timberland came up with a solution: simply raising the price of the product, much higher than the competitors. And strangely, sales also increased accordingly.

Thanks to this decision, Timberland’s shoes are classified as extremely good, and stimulates customer spending.

5. Customers are always easy with “rare” goods

You are having a business trip, and luckily bought the last 2 tickets to board the plane. Then you will no longer pay attention to the details. Even when you are on the plane, you only feel lucky, regardless of the seat away from the window, even the broken seat is not a big deal.

This effect is real, and was proved by experts in 1975. Accordingly, the supply of the item will affect our perception of the service.

As adidas is a good example. When launching the Yeezy Boost – sneaker in collaboration with Kanye West, its value was soaring. But because it was a limited edition, people were waiting in long lines to buy it, without complaining about the price.

6. “bulla bulla” effect: Bulk goods will sell faster

How do stores and supermarkets sell products that seem to have no effect without a discount? It’s simple: throw them in big buckets, which are usually for low-value goods.

Basically, stores will not need to discount for these products, because consumers have been distracted by the amount of goods already. This effect is called “bulla bulla”.

7. The harder it is, the happier it is

IKEA is a good example of this trick. They put every store in the suburb, away from the center. The customers who come here have to move quite a long time, and when they do, they will often try to buy something, because they would come and take the effort to go home?

IKEA’s products have a lot of self-assembled products for this reason. When customers have to spend most of their efforts to assemble furniture, they will not want to complain anymore, and even feel admired for their results.

Reference: BS, VT.co