6 campaigns that Media and Entertainment apps need to try

Apps on media and entertainment are always great motivations in the mobile world, from music apps, videos to social and sports apps … These apps are often used for many different purposes, including Increase revenue through paid subscriptions and build engagement with users through messages.

Here are 6 marketing strategies synthesized by localytics that Media and Entertainment apps should try

  1. Pay to upgrade

This is an activity that encourages power users – users who want the app to own the most features and have the fastest performance – updating from the free version to the paid version. A lot of media apps have started to attract new users by offering a free version, while the charged apps bring many features and values ​​that users crave.

The app must identify its power users and communicate the paid version, emphasizing the benefits and updates … Specifically, in order to perform this conversion, you need to perform transactions and discounts. , notify power users via push messages and in-app messages.

Example of in-app message : You have used 3 limited clip views every now – update Pro Registration Package today for only 5USD / 1 month and see all the videos you want!

Spotify advertises a 99 cents pro 3 month subscription package with push messages.


2. It's time!

Customize strategies during special time periods and current trends. Media and entertainment apps have the highest usage in the morning and afternoon. Check the time users often use the app to integrate users in an appropriate way.

Music apps can advertise for those who work as Morning Pump Up playlist to help them start their day. Popcasting App can send push messages, encouraging users to download bright newsletters.

Example of push notification: When You Sleep – Get Latest News In Your Morning Podcast.

3. More Of A Good Thing

Proposing interesting new content based on old user behavior data to promote engagement. You need to delve into user data to better understand what your users have liked, then convey relevant content to keep that favorite!

A music app can check the user's favorite music genre and suggest new artists and songs.

Example of in-app messaging: You've heard the whole Wicked soundtrack – why not listen to the new musical hit Hamilton? Listen now!

Youtube app does this quite well. YouTube learned that I watched a lot of videos about Game of Thrones through watch history, combined with current trends. As a result, YouTube will send video push messages that you will like.


4. We have new features to recommend to you!

When you know the app has features that make users "crazily crave", let them know, proving that all features are worthwhile.

Consider the time that users spend the most on the app or check out the factors that make the app receive a lot of fan favorites. From there, you can update them to increase interest for users and engagement.

Snapchat's scanned stickers and selfie filtering feature are many user-friendly features, so Snapchat has considered sending a push message when a new feature or new sticker is released.

Example push message: Have you ever dreamed of becoming a unicorn? Turn those magical dreams into reality with new seflie fileter unicorns – Try it now!

5. Push messages create double pressure

Update the user what their friends are doing in the app. For all apps, despite long-term goals, engagement is still an important metric. Social networking apps have their own monopoly advantage because there are many things happening on social networks in some time ..

Social media apps can be engagement by emphasizing what their friends are doing, their network news is concerned. Take advantage of the FOMO (Fear Of Missing Out) effect to push the engagement by prompting users what they will ignore if not logged in!

Push message example: Your three friends answered in Stacy Greenar's latest picture – Please answer for yourself!

Facebook apps have done this well by notifying users when friends have answered, downloaded new photos or invited you to play games …


6. Don't forget what happens in reality

Combine pop culture events, local events or industry related events … into the app message to develop relationships, retain users and build engagement. At this point, you will prove to be a reliable source of knowledge, which can help users update about important events.

Music apps may consider letting users know when a group of music they have listened to is performing in a nearby area. App Sports updates for users about World Cup newsletters or the team's incredible series of consecutive victories. Media apps like Netflix, Amazon Prime Video or Hulu will show their favorite shows that users have seen for an Emmy award (and can encourage users to vote).

Example of in-app messages: We know you want more iZombie – vote and help them win the Emmy award!

ITZone via IDE Academy via Localytics

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