4 small details show how the design at Apple is changing after Jony Ive no longer involved

Apple’s 2019 iPhone event brought us exactly what was expected: the usual iPhone upgrades (this time with 3 rear cameras), the new Apple Watch (with a screen that can be constantly displayed) time) and a new iPad.

But there is something different every year when it is time to witness the passing of design legend Jony Ive. More or less, that will certainly affect Apple’s design for the products launched this time. But those are hard to notice from what Apple says about its new products, instead, you need to look at what they don’t say or simple instructions for that.

Here are a few details that show how Apple’s design is changing:

Apple is returning to the same colorful period as before

The era of minimalistic products – white, black, gray (and of course, rose gold) – is over for Apple.

Signs of that end came to light last week when local sources announced the Apple Store was remodeled on Fifth Avenue with shimmering, fanciful colors instead. for a simple rustic glass box before.

And on stage last night, Apple officials also showed off new colorful iPhone versions, colors that have never been seen since the iPhone 5C launched in 2013 so far. The new iPhone 11 will be available in purple, yellow, red and sponge blue. The iPhone 11 Pro also adds metallic green. The last time these aluminum frames had these strong colors dates back to the iPod Mini and Nano as well as the iMacs launched in the 1990s.

Apple knows they need to customize according to customers

When the Apple Card was launched earlier this month, people almost started changing the surface and editing their cards right away. Too boring with a completely dull white design, Apple fans want something more unique and personal.

The Apple Watch is now more customized.

Whether it is to change its familiar style, or based on the fact that Apple has become so popular, the company’s unique minimalist brand has probably reached its realm.

In the event last night, in addition to the launch of new Apple Watch versions, Apple also announced a custom service in its retail stores called “Apple Watch Studio”. With this service, you can customize the frame, strap between nearly 1,000 different combinations to personalize your choice. Moreover, Apple offers free laser engraving services for many of its products.

Apple no longer talks about the product with Jony Ive’s voice

Despite leaving Apple’s vice president of design to set up his own design studio, Jony Ive still appeared at the last iPhone event. But this time is different from before: you will no longer hear him speak.

In a series of videos introducing Apple products last night, Ive’s inspirational voice when sharing about new features is gone. For many years, Ive was the one who introduced the new results created by his design team to the public. Not only is the replacement of the introducer, his absence also changes the brand itself about Apple’s design.

Apple promotes the durability of its products, just like Samsung did

For many users, the biggest weakness of the iPhone is not the battery, connection or camera. It is product durability – especially the glass on the screen tends to crack whenever there is a strong impact. Of course, Apple is doing everything it can to fix these inherent durability issues. However, they avoided “telling” that to the iPhone 11.

The ad illustrates the endurance of the iPhone 11.

The company said its new phones will have “the most durable glass ever” and share a video with pictures of the iPhone 11 constantly crashing and bumping, seemingly leaving the new iPhone. convey the message of sustainability in its design. But whether it’s just an advertising message or really a design improvement, only time will tell.

Despite the message “Only by creativity” but Apple does not really bring any breakthrough creativity on stage, but what they show shows that Apple can and will continue to improve product design. – whether at the moment, that means bringing the design trends of the late ’90s back, or fixing product flaws and discovering new voices that replace Jony Ive . If Apple does all of this, its design will continue to be interesting for another decade.

Refer to Fast Company