309 million livestream users in China: The fever of online sales with a billion-dollar income makes young people and business people jump into

Livestream (live broadcast) sales are currently an extremely strong development trend in China. Anyone can livestream sales and any item can be sold in livestreams such as cosmetics, clothing, food, vehicles, books, toys, …

Developed from gamers or artistic entertainment activities, livestream has gradually become more popular in the field of e-commerce. In early October, Xinhua reported, livestream sales became the fastest growing sector in China in the first half of 2020.

According to the statistical report as of June 2020, the number of livestream users in China reached 309 million, up 16.7% compared to March.

With more than 400,000 people living on livestream, there were more than 10 million livestream activities in China in the first half of this year, attracting more than 50 billion views. It is these activities that fueled the demand for online shopping in the country during the COVID-19 outbreak. Stores were closed because of the ban forcing people to do business through livestream channels.

The report also stated that a charity livestream program selling specialties from Hubei province (where once heavily influenced by COVID-19) has brought in more than 40 million yuan (more than 138.5 billion VND).

Vi A is one of the livestream queens in China, every day she livestreams sales with many different products.

The popularity of famous livestream hotgirls like Vi A, Truong Dai Dich or the lipstick king Ly Giai Ky has become the driving force of the “sales livestream industry” in China.

An owner of an e-commerce company surnamed Zhao in Yi O City (Zhejiang province, China) said that businesses that want to compensate for the damage caused by COVID-19 should find ways to sell products, in That livestream is the mode of choice.

Ms. Trieu also said that every day the company receives more than 20,000 orders, each order only profits about 2-3 yuan (about 7-10 thousand VND), which means a profit of 6 million yuan (about 20 billion VND). ) each year. When she first started her career in 2018, Ms. Trieu hired only 3 staff to help her, but now her company has more than 150 employees.

Sany Truck, a truck trading company (under Sany Group) has officially joined the livestream sales route since February 2020. By the end of June 2020, the company announced that it had sold 168 trucks within 2 hours of the livestream on the Douyin platform (Tiktok China), 8 times higher due to their expectations.

Last May, the female president Dong Minh Chau of Gree Electric Group personally carried out a live stream of sales on the Kuaishou platform and earned 310 million yuan (more than 1 trillion VND) in just 3 hours.

A sales livestream of a garment company in Guangzhou (China)

Source: Xinhua News Agency, SCMP