2021 – Vietnamese people are more interested in Bitcoin and securities than ever before

Recently, the search engine Coc Coc has just published detailed statistics on the search trends of Internet users in the past year in Vietnam.

According to the report Prominent search trends of Vietnamese people in 2021 (Coc Coc Year in Search) published by Coc Coc on January 25, in 2021 the influence of prolonged social distancing and changes in thinking , lifestyle and consumer behavior, search needs of Vietnamese users also have many new fluctuations, unprecedented in history.

Vietnamese people’s search trends for digital currency in 2021. (Photo: Coc Coc)

Including the “throne” of the keywords related to cryptocurrencies, securities in the search activities of Vietnamese users.

Specifically, at the end of the year (from October to December 2021), the search volume of Vietnamese users increased sharply due to the continuous fluctuations of the Bitcoin price. Top popular search keywords of financial topics are also about virtual money, such as “What is Bitcoin”, “how to make money online”…

The number of Vietnamese users searching for Bitcoin and digital currency increased sharply by the end of 2021

Moreover, the interest of Vietnamese users has shifted from banking to stock market. While the search for banks tends to decrease, the search volume for securities has increased sharply, ranging from 50 to 600%. Notably, the keyword “vps price list” (displaying the stock price list of VPS Company) has a growth of nearly 2,000%.

Coc Coc’s Outstanding Vietnamese Search Trends 2021 report also shows that the topic groups with the highest search volume are education, movies, and social networks.

This clearly demonstrates people’s concern for the need for learning and entertainment at home, in the context of complicated epidemic developments and prolonged social distancing, closure of schools and movements.” Staying at home is patriotic.”

The topic groups with the highest search volume are education, movies and social networks (Photo: Coc Coc)

Compared to 2020, education is also the topic with the highest search growth across all regions. In particular, online learning platforms and websites such as Azota, Violet, Olm… or keywords related to home learning such as electronic lectures, electronic lesson plans… are frequently searched content. .

The reason is that due to the impact of the epidemic, students have to study at home more than last year. The proportion of growth between provinces in this topic varies from 5 to 10%, depending on the number of students as well as the policy of each locality.