2-digit growth while the mobile industry cooled down, Laptop is solving for Mobile World and FPT Retail?

Tram Ho

Tăng trưởng 2 chữ số trong lúc ngành di dộng giảm nhiệt, Laptop đang gỡ bí cho Thế giới Di động và FPT Retail? - Ảnh 1.

GfK Vietnam Research on Technology and Retail Market has just reported on the laptop market in Vietnam in the first 9 months of the year, recording an increase of 7% and 15% in output growth. revenue value over the same period in 2018.

Less volatile, even many viewpoints are saturated, the Laptop market actually recorded a 2-digit growth rate; Especially, from the beginning of 2019, there have been signs of strong growth again, focusing in the third quarter of 2019.

Data from market research firm Gartner also shows that the golden period of growth of the Laptop market falls in August, September and October every year with the growth rate of up to 20%. In particular, the best-selling laptop brands on the market in recent years belong to Apple, Asus, HP, Dell, Masstel, Acer … with many different segments and prices.

Amid the saturated electronics and mobile phone industry, laptop growth is supporting electronics giants to solve the growth problem, besides existing factors such as pots and pans, watches … at Mobile World (MWG) and glasses, cross-border goods … at FPT Retail (FRT).

Even opening the Laptop Center is one of the retailer's plans to restructure the mobile industry as the main business of mobile phones declines growth. In the first half of 2019, the mobile phone industry decreased by 6.2%, electronics dropped by 9.8%, while the IT industry grew by 13.1%, observed by insiders.

Laptop sales at FRT increased to 75% in the third quarter of 2019

In fact, with more than 25% market share in the first 9 months of the year, FRT stepped up to exploit the industry growth, especially in the third quarter and recorded positive growth. Currently, FRT is still the largest Laptop retailer in Vietnam (including Apple brand), according to GfK. FRT also accounts for the majority of total market revenue with over 26% of the total.

Particularly in the 3rd quarter fell into the back-to-school season, this is also the time when Laptop demand is high. Accordingly, FRT has opened several laptop centers inside FPT stores to increase sales. In detail, FPT Shop opened 7 Laptop Centers in provinces and cities nationwide.

In parallel, FPT Shop redeployed laptops to be sold under the "Back To School" program, including a series of activities to support students taking the National Exam as well as a special promotion package for newly purchased students. Laptop. Held regularly on each National examination season from 2013 to the present, "Back to School" is a familiar program, bringing many values ​​and becoming a distinctive mark of FPT Shop, a representative of the Company. know.

Top 10 best-selling laptops at FPT Shop system in the last back-to-school season, including brands: Apple, Asus, HP, Dell, Masstel. In particular, Asus has 4 products, HP contributes 3 products, Apple, Dell and Masstel have 1 product in the top. In terms of the proportion of revenue contribution to FPT Shop, Apple brand leads the top 10 with the product duo: Macbook Air 13 "-i5 and Macbook Pro 13" Touch Bar-i5.

As a result, revenue from laptops in the third quarter of the business increased by 75% over the previous quarter, and by 6% over the same period.

Tăng trưởng 2 chữ số trong lúc ngành di dộng giảm nhiệt, Laptop đang gỡ bí cho Thế giới Di động và FPT Retail? - Ảnh 2.

FPT Shop re-sold laptops under the "Back To School" program in the third quarter of 2019.

"In order to compete as well as maintain a growth rate in the market with a certain saturation, in the coming time, FPT Shop will continue to add more exclusive product lines with many utilities in every segment. In addition, FPT Shop also sponsors 100% interest on installment payments or pre-paid purchases for many outstanding product lines and offers more practical incentives , " the head of the company affirmed. .

According to the plan, FRT will have 20 laptop centers in stores by the end of 2019 and will open 10 own laptop shops by 2020.

MWG soon set an ambition to occupy 50% of the Laptop market

Not only FRT, MWG also did not show drastic moves with this market. Laptops are the largest group of products, accounting for 60% of IT sales with an annual market capacity of about US $ 1 billion, MWG soon launched an ambition to have 50% market share in 2020 compared to 20% currently. now on.

In order to effectively exploit the laptop market with a double-digit growth while MWG has only accounted for more than 20% of the market share, from September 2019, the Company started deploying 26 laptop centers aiming to serve diverse needs. customers from learning, office work, graphics, entertainment – playing games.

Currently, Laptop centers are present in almost every major province in the country and concentrated in areas with many schools. This is just a showroom displaying more than 200 product models, and also acts as a distribution warehouse to serve online sales.

Along with Laptop centers, which sell more than 180 IT products (laptops, computers, printers, network devices, etc.), MWG also plans to increase the number of stores with its own laptop-selling area (shop). in shop) from 350 today to 500 by the end of 2019, doubling the number of products in each store from 30 to 60.

In addition, MWG has also increased the number of mobile world stores and green electronics with laptop business area from 350 to nearly 500 stores with the display portfolio increasing from about 20 models to double. On average, about 1,000 laptops are sold every day in the centers and stores of the world of mobile phones and electronics.

It is expected that the Laptop industry will bring MWG from VND 2,700 – 3,000 billion in revenue in 2019, an increase of 25-30% compared to 2018.

Tăng trưởng 2 chữ số trong lúc ngành di dộng giảm nhiệt, Laptop đang gỡ bí cho Thế giới Di động và FPT Retail? - Ảnh 3.

MWG soon set out an ambition to have a 50% market share in 2020 compared to the current 20%.

In the context that Bach Hoa Xanh is racing to reach the 'end' of break-even point, from the beginning of 2019, MWG has simultaneously implemented many new projects, according to the head of "selling things that have never been sold" and "approaching customers. never approach "product to maintain the overall growth rate of the Group. Currently, the strategy of selling watches, glasses, home appliances has received many positive signals, along with the deeper exploitation of the Laptop segment, which is supporting the business growth problem.

Similar to FRT, businesses are also struggling with the growth of main products, in the context that the new segment is still in the investment phase. After two programs F-Friends and F-Studio, cross-border sales, expanding the delivery industry, FRT has also tested the glasses with expected profit margins of up to 40-50% with the same business. promote Laptop segment to increase growth, immediate for 2019.

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Source : Trí Thức Trẻ