A “turbulent” month of Twitter under Elon Musk

November 27 marks officially a month since the world’s richest billionaire Elon Musk became the new executive at the social media company Twitter. Immediately, he changed the line introducing himself on his personal Twitter to “Chief Twitt” (Twitter’s boss).

On October 26, Mr. Musk posted a video entering Twitter headquarters with a washbasin. On his personal Twitter, he posted a clip with the line “Enter Twitter HQ (to Twitter headquarters) – let that sink in”. In a figurative sense, this sentence means “Believe/understand/impregnate it”.

Since then, in more than 1 month leading Twitter, Elon Musk has created countless important events and milestones.

Fired management and nearly half of Twitter employees

Immediately after completing the acquisition of Twitter, Musk fired the leadership, including CEO Parag Agrawal. After that, he became the CEO and sole director of the company.

Musk continued to fire half of Twitter employees in just a few days. On the night of November 3 and the morning of November 4, countless employees reported being locked out of business email accounts or internal communication channels.

The layoffs have affected many parts of Twitter, such as marketing, public policy, IT, etc. When the employees said goodbye to Twitter in the media, Elon Musk almost didn’t have a word. He even publicly fired an engineer who dared to “fix his back” on Twitter.

Send an ultimatum to the person who stayed

In an internal email late on the night of November 16 after the mass layoffs, Musk asked retained employees to commit to working hard, or they would leave the company with a package of support. severance allowance including three months’ compensation.

” In the future, to build a disruptive and successful Twitter 2.0 in an increasingly competitive world, we will need to work extremely hard. This means that people have to work long hours with intensity. high. Only special achievements are enough to be retained “, the content in the email Elon Musk shared.

In particular, those who have not completed the registration form by 5 pm the next day are also fired.

Many advertisers turned away, leaving Twitter

Twitter has not only seen the departure of employees, but also advertisers have left the platform one after another since Elon Musk became the new executive of the company.

A number of brands, from General Mills to North Face to Volkswagen, have confirmed a pause in advertising on Twitter, with companies concerned about the direction of Twitter under Musk.

About a week after taking over the company, Musk said that they’ve seen a big drop in revenue. ” Twitter’s revenue has suffered a severe drop as activist groups pressurize advertisers, although content moderation hasn’t changed and we’ve done everything we can to appease the parties.” . Everything is extremely chaotic! They are trying to destroy freedom of speech in America ,” Elon Musk said.

The story around the green tick

The green tick, an account verification feature on Twitter, is also an issue that Musk has turned upside down at Twitter. For a long time, traces have been used to authenticate the accounts of politicians, journalists, and public figures. But, Musk called the old system “nonsense” and wanted to make it fair to everyone for $8 a month.

On November 5, Twitter launched a new version of Twitter Blue for users to register and receive green ticks without authentication. In just a few days, Twitter was engulfed in a wave of celebrity and business fakes. Therefore, Musk had to announce the postponement of the new service until the end of the month.

On November 24, Musk again introduced the December 2 deadline and revealed new ticks depending on the type of account. Specifically, Twitter will have green, gray and yellow ticks.

Twitter restores some accounts that were permanently banned

On November 19, Musk restored the Twitter account of former US President Donald Trump after 2 years of this account being permanently banned.

Before restoring Donald Trump’s Twitter account, Musk posted a poll of users of the platform on whether to restore Trump’s account. As a result, the majority of users voted in favor.

Musk tweeted: ” People have spoken. Trump’s account will be reinstated. Everyone’s voice is God’s voice .”

Mr. Trump previously said he would remain on the Truth Social platform instead of returning to Twitter. To date, he has not posted any tweets since the account was reinstated.

Source: CNN